Protection One Reveals New Logo; New Vision

ASIS 2010

CHICAGO--()--Protection One, the largest privately owned electronic security company in the United States unveils a new look to accompany its managements new focus and vision. Debuting at ASIS 2010, the new Protection One brand image and logo, reveals a more modern and innovative look, with an emphasis on the number 1.

“The 1 in our name sets us apart and we wanted to create that distinction in our logo,” said Jamie Rosand Haenggi, Chief Marketing & Customer Experience Officer. “It guides all that we do – answer calls in less than 1 minute, provide service within 1 day, create 1 seamless experience for national account customers, act as 1 team across more than 60 locations.”

“Our logo change is not just an outward appearance,” said Protection One President and Chief Executive Officer, Tim Whall, “It’s a reflection of how seriously we take our commitment to be the best. Taking care of customers is not what we do, it’s who we are. We are focused on not just creating name awareness for Protection One, but truly building brand recognition based on the everyday interactions with our customers, 1 at a time.”

One of the best kept secrets in the industry, Protection One boasts a strong, national footprint, a seasoned team of industry professionals and a truly redundant monitoring infrastructure.

“Our tag line, ‘A Better Choice for You’ is a strong statement reminding consumers they do have a choice and savvy customers want to weigh their options,” Haenggi continues, “It also reflects our commitment to customers to be that better choice. A brand is a promise, it represents a culmination of a customer’s experience and we are passionate about the details in designing them. You don’t just create a brand, you live it.”

“Protection One’s promise to build customer loyalty by providing quality service with a caring attitude and an innovative approach will ensure that we really are a better choice for residential, commercial, and national account customers alike,” stated Whall.

The new logo and accompanying corporate mission will no doubt ensure that Protection 1 is an industry secret no more.

About Protection 1

Protection One is the largest privately owned electronic security company in the United States. The company provides installation, maintenance, and monitoring of single-family home security systems, business security systems and multifamily security systems. Protection One is the nation's largest provider of wholesale monitoring services, through its Criticom Monitoring Services division, and the leading provider of multifamily security systems installation, maintenance and monitoring through its Network Multifamily division. Serving over one million customers and employing more than 2,500 people who operate from more than 60 locations across the country, Protection One has been recognized as one of “America’s Most Trustworthy Companies” by Forbes.com. For more information about Protection One, visit www.ProtectionOne.com.

Contacts

Alpaytac Marketing/Communications & Public Relations
Caroline Sherman, 312-245-9805
caroline@alpaytac.com

Release Summary

Protection One, the largest privately owned electronic security company in the United States unveils a new look to accompany its managements new focus and vision.

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Contacts

Alpaytac Marketing/Communications & Public Relations
Caroline Sherman, 312-245-9805
caroline@alpaytac.com