Guinness World Records® Attempt for Most People Sanitizing Hands a Success

At the onset of Flu Season, Tork^® sponsors record to promote hand hygiene

PHILADELPHIA--(BUSINESS WIRE)--The best offense is always a good defense. Prior to the Philadelphia Union versus LA Galaxy soccer match on October 7, 2,151 fans achieved a new record with Guinness World Records for simultaneously sanitizing their hands. SCA, a global hygiene company, and its Tork^® brand of away-from-home paper and hand hygiene products, sponsored the record setting to advocate for proper hand hygiene.

“Professional sporting events such as the Union-Galaxy game, which attract millions of people annually, are the perfect venue to drive home the important message of proper hand hygiene”

“The best way to prevent the spread of germs is to wash and dry hands often, and instant hand sanitizer is one of the most effective ways to maintain proper hand hygiene when warm water and soap are not available,” said Donna Duberg, assistant professor of clinical laboratory science at Saint Louis University and a member of the Tork^® Green Hygiene Council^™.

According to the CDC, influenza (flu) is spread when infected people cough or sneeze. The virus can survive for up to eight hours on common surfaces, such as faucets and door handles. Good hand hygiene is essential to minimizing the spread of the virus.

“Professional sporting events such as the Union-Galaxy game, which attract millions of people annually, are the perfect venue to drive home the important message of proper hand hygiene,” said Don Lewis, president of SCA Tissue North America. “We feel it necessary to continue promoting frequent and proper hand sanitation to avoid the spread of germs.”

To establish the world record, fans placed a small amount of hand sanitizer on their hands. Ensuring the guidelines were properly followed, participants then simultaneously rubbed their hands together for 60 seconds before an on-site Guinness representative declared the new record officially established. The world record was carried out in celebration of the upcoming Global Handwashing Day, an annual event that coincides with flu season.

The record was also established as part of “Tork Clean and Green Night” at PPL Park, an initiative geared toward increasing public awareness about proper hand hygiene and sustainability. To support that effort, Philadelphia’s PPL Park, home of Philadelphia Union, also was equipped with special handwashing stations and recycle bins and posters illustrating proper handwashing technique were displayed in stadium washrooms.

“Understanding the synergies between hygiene and green living is important for a more sustainable planet,” said Lewis. “As a global paper company, we’re constantly striving to bring hygiene and sustainability to the forefront to keep people and the planet healthy. Events like these help us get closer to accomplishing that mission.”

For more information, including additional hand hygiene and sustainability tips, please visit www.torkusa.com.

About SCA

SCA is a global hygiene and paper company that develops and produces personal-care products, tissue, packaging solutions, publication papers and solid-wood products. SCA has many well-known brands, including the global brands TENA and Tork. In 2009, global sales were $14.5 billion. SCA conducts sales in 100 countries and has 50,000 employees. More information can be obtained at www.sca.com.

About Tork

The Tork brand offers a complete range of products and services within hygiene and cleaning for away-from-home washrooms, healthcare, food service and industry. Through customer understanding and particular expertise in hygiene and sustainability, Tork has become a market leader in many segments and a committed partner to businesses in over 90 countries. Tork is a global brand in the SCA portfolio. To keep up with the latest Tork news and innovations, please visit www.torkusa.com.

About TGHC

SCA created the Tork Green Hygiene Council (TGHC) to assist in its ongoing commitment to providing hygienic and environmentally responsible away-from-home washroom solutions. Comprised of top professional and academic authorities from across the country on green building, corporate sustainability, hygiene and germ prevention, the TGHC is a council of four experts that offer holistic and trusted perspectives on how businesses can create sustainable and healthy work and home environments. More information can be obtained at www.torkgreenhygienecouncil.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6458753&lang=en