BlueCross Launches Pandora Internet Radio Station

First Insurer-Sponsored Online Radio Station

CHATTANOOGA, Tenn.--(BUSINESS WIRE)--When you’re searching for tunes to tune up your body, the last place you’d think to turn to is your insurance company. But that’s exactly who’s bringing you music to help you improve your health. BlueCross BlueShield of Tennessee has launched the first ever health insurance-sponsored Pandora music station.

“We want, not only our members, but all Tennesseans to get the most out of their workouts, whether it’s at the gym, in the yard or spending time with their families”

The BlueCross Pandora Radio Station provides listening options for three different energy levels when working out, mellow beats, music for moving and 100 percent exertion. The stations include a broad mix of music that will appeal to all tastes, ranging from hip-hop and rock to indie and dance genres.

“We want, not only our members, but all Tennesseans to get the most out of their workouts, whether it’s at the gym, in the yard or spending time with their families,” said Janet McConnell, director of brand strategy and new media for BlueCross. “Music helps us get in the mood to work out and motivates us to keep going when we feel like quitting.”

Listening to the right music when exercising can increase endurance and speed, according to a study published in the Journal of Sport and Exercise Psychology. When compared to a no-music control group, the motivational synchronized music led to a 15 percent improvement in endurance. It’s a great motivational tool for those who have a more difficult time sticking with their workout routine.

Pandora is an Internet radio service that uses the Music Genome Project to allow users to create customized stations based on individual preferences. Currently, Pandora has a catalogue of over 700,000 songs and is used by 42 million people.

To hear music from the BlueCross Pandora Radio Station, go to http://www.pandora.com/?sc=sh269595535411334344.

About BlueCross

BlueCross BlueShield of Tennessee offers its clients peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members. Through its integrated health management approach, BlueCross is developing patient-centric products and services that positively impact affordability, patient safety and quality. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's Web site at www.bcbst.com.