Former Google Executive Karl Sun Joins Board of Retargeting Firm mediaFORGE

SALT LAKE CITY--(BUSINESS WIRE)--In a move that further advances its strategy for innovation and rapid market expansion, mediaFORGE (www.mediaforge.com), the leader in premium online retargeting and ad personalization solutions for online retailers, announced today that former Google Head of Business Development China Region, Karl Sun, has joined its board of directors.

“Karl joining our board brings additional strength to mediaFORGE’s leadership team”

Karl Sun currently serves as CEO of LucidChart. He joined Google Inc. in 2002 as the company’s first patent counsel, and recently led clean tech investments at Google.org. Prior to joining Google, Sun worked in the Bay Area offices of Perkins Coie, LLP, as a member of the firm’s emerging growth company and patent groups. His previous experience includes counseling companies through all stages of development, with an emphasis on intellectual property, corporate finance, mergers and acquisitions. Sun has also served as a law clerk to the Honorable Raymond C. Clevenger III, United States Court of Appeals for the Federal Circuit, and practiced law with the Venture Law Group.

“Karl joining our board brings additional strength to mediaFORGE’s leadership team,” said Tony Zito, CEO of mediaFORGE. “Karl brings a wealth of experience and knowledge that will help us build upon our advantages and protect our innovations as we grow.”

mediaFORGE has developed an award-winning ad platform for behavioral targeting that combines dynamic ad functionality with an interactive and personalized in-ad shopping experience. The platform allows marketers to leverage ad engagement for their retargeting campaigns, providing a new level of visibility into purchase attribution.

“mediaFORGE has developed the right formula for retargeting,” Sun said. “I’m impressed with how they have incorporated dynamic ads with engagement-based metrics to eliminate the attribution flaws marketers have traditionally faced when using retargeting.”

Sun received his J.D. from Harvard Law School. He also has an M.S. in Technology and Policy and M.S./B.S. degrees in Electrical Engineering and Computer Science from Massachusetts Institute of Technology, with highest honors, 1993.

About mediaFORGE

mediaFORGE is defining and driving the market for retargeting/remarketing, a dynamic technology that can boost ad response by up to 400 percent. As the leading provider of dynamic ads, mediaFORGE has pioneered a new approach to retargeted advertising with a model that stresses personalization and customer engagement. Unlike other providers, mediaFORGE eliminates the view-through model, charging advertisers only for conversions by customers who have truly engaged.

With mediaFORGE, online marketers can employ the best aspects of retargeted advertising immediately, making it one of the most compelling and efficient paths to increased ROI. For more information, visit www.mediaforge.com.