Datatel Announces General Availability of Datatel Recruiter

Thirty-Seven Institutions Contract for Product on Basis of Beta Results

ST. LOUIS--(BUSINESS WIRE)--Datatel today announced the general availability of Datatel Recruiter^™, the most advanced and comprehensive recruiting and admissions software solution available for the higher education market. The announcement was made at the National Association for College Admission Counseling (NACAC) 2010 National Conference, being held in St Louis.

“With Datatel Recruiter, we are working smarter and increasing our prospect pool without increasing our current staffing levels and budget. That will make a real impact on our school.”

Datatel Recruiter is a full-featured constituent relationship management (CRM) solution for higher education recruiting, providing a complete view of all interactions with prospective students. Datatel Recruiter manages the strategic enrollment management processes from outreach to admission and enrollment, including prospective-student list loading and segmentation, communications and event management, address cleansing and e-mail white-listing, an online application, and powerful reporting and analytics for measuring performance.

Built on state-of-the-art, integrated constituent relationship management capabilities, Datatel Recruiter enables strategic enrollment management professionals to recruit the best-fit students for their institutions. With Datatel Recruiter, institutions can drive enrollment-management processes most efficiently, ultimately resulting in the optimal admitted class for an institution. On the basis of a rigorous and successful early adopter program, 37 institutions already have acquired Datatel Recruiter.

Datatel Recruiter is a stand-alone recruiting solution for colleges and universities, allowing use by institutions that do not leverage Datatel Colleague, the company’s enterprise resource planning (ERP) solution designed specifically for higher education. Datatel Recruiter also integrates fully with Datatel Colleague, enabling institutions using Colleague to automatically import student records and application files for a smooth transition from prospect to applicant to enrolled student. Higher education institutions using Datatel Recruiter have the power to create and maintain strong relationships with attractive prospects throughout the entire recruiting and admissions process. Datatel Recruiter also saves institutions time and resources by including built-in intelligence features that offer them insight about enrollment progress, management of the admissions funnel, recruiting effectiveness, and productivity through automated reports and business processes. Datatel Recruiter is a critical part of Datatel’s Enterprise CRM solution, which helps institutions to manage their relationships by providing a 360-degree view of all institution constituents.

Key features of Datatel Recruiter include:

• The ability to import prospective-student lists from a variety of sources.
• The ability to segment prospective-student lists to efficiently focus recruiting efforts on the most desirable and probable candidates.
• Address cleansing and e-mail white listing to make certain that important communications are delivered in a timely manner.
• Real-time analytics and reporting that provide transparency across the recruiting funnel that allows campaign effectiveness to be monitored and adjustments to be made with Microsoft Outlook^® so that recruiters can send e-mail communications, look up student contact information, and manage tasks, all while Datatel Recruiter maintains a record of activities.
• An embedded online admissions application that is configurable, as well as integration with the Common Application to facilitate an efficient capture of student applications.

“We needed to maximize our recruitment efforts by focusing on the prospects with the highest likelihood of attending our school,” said Herdy Moniyung, associate director of information processing at Southern Adventist University, a Datatel Recruiter beta site. “With Datatel Recruiter, we are working smarter and increasing our prospect pool without increasing our current staffing levels and budget. That will make a real impact on our school.”

Ryan Herman, assistant director of enrollment services at Southern Adventist University commented: “We are very excited at the possibilities Datatel Recruiter brings to our office. We know it will help us find the students that are most desirable by Southern, and then give us the tools to create a personal communication strategy to enroll them…all without increasing the size of our recruitment staff.”

“Higher education institutions must accurately and quickly identify prospective students for enrollment who are the most likely to succeed at their institution,” said Kyle Loudermilk, vice president of product management at Datatel. “Filling the admissions funnel quickly with the most promising student prospects, and managing that funnel to ensure that every available seat in an institution is filled with the best-fit student offers our clients a compelling value proposition. The tremendous client endorsement we are receiving for Datatel Recruiter reinforces the need for Higher Ed to be most efficient in achieving their Strategic Enrollment Management goals. Datatel Recruiter is an outstanding example of how Datatel’s vision is closely linked to the missions of our clients.”

Datatel Recruiter will be demonstrated in the company’s exhibit booth (#1700) at EDUCAUSE 2010, to be held October 12–15 at the Anaheim Convention Center in Anaheim, Calif.

About Datatel, Inc.

Datatel is a provider of innovative technology products, services, and insight to higher education. Colleges, universities, and technical schools across North America partner with Datatel to build Strategic Academic Enterprises dedicated to achieving student success. The company has focused on higher education since 1979. For more information, visit www.datatel.com.

©2010 Datatel, Inc. All rights reserved. Datatel, Colleague, Datatel Recruiter are either a trademark or registered trademark of Datatel, Inc. All other names, products, and services mentioned are the trademarks or registered trademarks of their respective companies.