MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Karen C. Francis, CEO of higher education marketing company AcademixDirect (www.academixdirect.com) has announced the appointment of Keith Moore as Chief Marketing Officer. An expert in online lead generation, lead scoring and internet marketing, having previously served as an SVP and a General Manager at LendingTree, Moore will direct AcademixDirect’s marketing efforts, as well as support new product development and product expansion.
“Keith shares AcademixDirect’s commitment to developing a superior consumer experience for potential students embarking upon their college search,” said Francis. “We will leverage his outstanding lead generation, marketing and technical expertise to introduce products and services that will help students make informed decisions and match them with the education and training to equip them for success in the 21st century economy.”
“The online education industry continues to evolve and I’m impressed by the forward-thinking team at AcademixDirect, which has set itself apart with a highly tailored and transparent approach to matching prospective students with appropriate schools,” said Moore. “The company’s success is represented by its strong growth, customer loyalty and repeated appearances on the Inc. 500 list of fastest growing private companies. I’m looking forward to enhancing our marketing reach and user experience, making AcademixDirect an indispensible ally to our education partners and a trusted advisor to prospective students.”
Moore was most recently CMO of iContact, which provides professional email marketing for small to medium businesses and non-profit organizations. Prior to that, he served as a Senior Vice President and General Manager at Lending Tree, overseeing the short form mortgage division, previously known as GetSmart, and owning the Emerging Businesses division of Tree.com following the IAC spinoff of LendingTree in 2008.
In these roles, Moore led new product development, marketing, and sales, which significantly expanded LendingTree’s digital media reach. He also served as the Senior Vice President of Marketing for LoanWeb.com and 4Insurance.com; Vice President of Marketing, Sales and Internet Operations for Western Mutual; and owned and operated TouchService, an internet development and marketing services firm.
A frequent speaker and industry panelist for internet marketing and lead generation conferences, Moore has spoken at LeadsCon, the TargusInfo Online Lead Quality Summits, Inman News’ Real Estate Connects and the 1st and 2nd Internet Summits. He is a graduate of Appalachian State University in North Carolina.
About AcademixDirect (www.academixdirect.com)
As the leading education marketing company focused entirely on higher education, AcademixDirect is a trusted partner creating tailored solutions for improving university enrollment. AcademixDirect strives to innovate better ways to connect college-bound students with the schools that will help them succeed. To that end, the company deploys advanced technology that incorporates a proprietary matching algorithm, fraud detection software, lead scoring and targeting capabilities, as well as a unique customer-centric approach to create value for both educational institutions and students.