ST. LOUIS--(BUSINESS WIRE)--The Center for Health Value Innovation (CHVI), the experts in value-based design who link superior health outcomes to improved business performance, introduces a break-through approach to benefits design: Outcomes-Based Contracting™ (OBC) recognizes value-based benefit design (VBBD) as a superior engagement tool for consumers that reinforces sustainable behavior change, and aligns the delivery system with the consumer-purchaser to drive accountable improvement, enhanced health status and cost efficiency. Outcomes-Based Contracting™ emerges as the only sensible contracting mechanism to move the system away from commodity pricing and into measurable, meaningful outcomes.
“Outcomes-Based Contracting™: The Value-Based Framework for Optimal Accountability” will be formally presented by author Cyndy Nayer, CEO of CHVI, joined by Peter Hayes, CHVI Secretary, in a keynote address: “Health, Wealth and Performance — The New Paradigm of Health Value Innovation,” Thursday, September 30, 2010, 11:20 a.m., World Congress Consumer Health Care Congress, September 29-30, 2010, Washington, D.C.; opening keynote by CHVI VP Robert Kritzler, MD, Deputy CMO, Johns Hopkins Health Care, LLC frames OBC and the discussion of a Health Value Supply Chain that is effective and efficient.
"The importance of aligning incentives cannot be overstated: the value-based design comes of age by focusing the behavior change across all the stakeholders, producing healthier people, healthier organizations, and healthier communities, ” says Nayer, the voice of value-based benefit design. Nayer envisions more rapid adoption of OBC contracts than earlier VBBD because the pathway is now clear for a complete shift to accountability, the natural extension of shared-risk and shared-reward.
Nayer continues, “If the dividends of reduced health risks and costs are shared across the stakeholders, then everyone wins. The goal is to find that harmony, strengthen engagement, value and accountability, and provide meaningful improvement in quality and effective care.”
Nayer and her CHVI colleagues have been tracking this movement into what is now regarded as the Health Value Continuum™, with CHVI building communities of health value.
“In our relentless pursuit of benefits designs that improve health and accountability, CHVI is now poised to identify and nurture communities of health value, where the delivery system, the purchasers and the consumers are driving better health outcomes, predictable economic trends and sustainability,” emphasizes Nayer.
In this newly-released document, which reflects input from a panel of leading experts including Laurie Amirpoor, PharmD, staff vice president, Clinical Program Policy at WellPoint and member of the CHVI Advisory Board, Nayer explains how an Outcomes-Based Contract™ is the most viable approach to accelerate accountability, validating that the required alignment of resources leads to meaningful outcomes.
“VBBD is the investment strategy that influences behavior change,” continues Nayer. “Our collective experiences documented the engagement and reduction in cost trends. Now, VBBD matures through a series of “levers” in the delivery system, driving change that affects the individual, organization, and community. It’s time to end the chaos and focus on accountability—that’s the essence of an Outcomes-Based Contract™.”
About The Center for Health Value Innovation
The Center for Health Value Innovation (CHVI; 501C3) is an established organization of expert employers, plan sponsors and innovators that shares actionable health data, strategies and tools for better business performance. The results: aligned incentives for individual responsibility and corporate accountability. www.vbhealth.org