“HQ services provide a seamless extension from an organization’s main website to professional and controlled communication micro-sites that house dynamic and targeted content.”
Content Management & SEO Features
Both Business Wire InvestorHQ investor centers and Business Wire NewsHQ online newsrooms leverage the latest web technologies, offering comprehensive self-service content management tools, built-in search engine optimization, social media engagement features and advanced measurement analytics.
InvestorHQ and NewsHQ include client-branded navigation, automatic and simultaneous posting of Business Wire-issued press releases and multiple SEO and content-sharing features for finding, informing and engaging audiences. They are the first to offer SMS (text messaging) as part of their standard alerts functionality. Site users may subscribe to and receive alerts via email or SMS.
The HQ services are fully integrated into Business Wire’s operating systems, so that press releases flow from the client-facing BW Connect order-entry interface to wire distribution and HQ site posting. And, the HQ platform is built for scalability and stability during critical client traffic spikes.
Comprehensive In-House Development Expertise
InvestorHQ and NewsHQ were developed by Business Wire’s own team of experts in technology, regulatory compliance, search engine optimization, online newsroom hosting, media relations and audience engagement along with in-depth research with and feedback from Business Wire’s member clients.
Chief Operating Officer Phyllis Dantuono oversaw the HQ project to ensure the research and development was comprehensive and timely. “Bringing together a wide range of talent enabled us to develop InvestorHQ and NewsHQ from a number of different and important points of view,” said Dantuono.
“We looked at the best and worst in the marketplace, evaluated the latest technology, data providers and engagement tools, and combined that with our knowledge of how audiences consume information. We found out what professional communicators are looking for in online newsroom and investor center services,” added Dantuono.
Day-to-day project management was led by director of product development & integration Maria Van Wambeke, who focused on developing a system that is user-intuitive with tools that are unique to HQ. “Once the initial HQ site configuration is complete, our clients can determine how much time to allocate toward maintenance of the site. For those with time constraints, simply adding fresh content to the site is all that is needed. Clients using HQ’s vast array of features and functionality will find that the system is robust, yet intuitive and easy-to-use,” Van Wambeke said.
Other key members of the development team include: Business Wire chief information officer, Steve Messick, whose technology has been awarded patents in the US and Canada for “simultaneous network news distribution” capabilities; Business Wire senior vice president, financial product strategy, Michael Becker, who brings 14 years of regulatory, compliance, investor relations and global disclosure experience to the team; and Business Wire vice president of web communications services, Ibrey Woodall, who has had experience in launching online newsroom sites for many Fortune 500 companies, and is considered a foremost expert in online newsrooms. Woodall frequently speaks and contributes to PRSA, PRWeek, and Bulldog Reporter events and publications. Says Woodall, “HQ services provide a seamless extension from an organization’s main website to professional and controlled communication micro-sites that house dynamic and targeted content.”
Business Wire InvestorHQ Features:
Business Wire InvestorHQ is a custom-designed and hosted investor relations center accessible from an organization’s main website. Based on the exacting specifications of each company, InvestorHQ provides 24/7 accessibility for investors, analysts, financial media, bloggers and consumers to the organization’s news, regulatory filings and investor information.
InvestorHQ provides a web-based content management console that enables investor relations professionals to manage and modify their search-engine optimized investor relations site at any time, from any location. Additional features include:
More information on InvestorHQ is available at: http://bizwire.pr/IRHQ.
Business Wire NewsHQ Features:
Business Wire NewsHQ is a custom-designed and hosted online newsroom and media center accessible from an organization’s main website. Based on the exacting specifications of each company, NewsHQ provides 24/7 accessibility for media, bloggers, consumers and other influencers to the organization’s news and information.
NewsHQ provides a web-based content management console that enables clients to manage and modify their search-engine optimized online newsroom. Additional features include:
More information on NewsHQ is available at: http://bizwire.pr/PRHQ.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution to media, with full-text posting to news systems and websites, reaching targeted audiences in virtually any country or language. Thousands of organizations turn to Business Wire for superior search engine optimization, presentation and delivery of their press releases, photos and multimedia with detailed press release measurement. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides state-of-the-art investor relations website and online newsroom hosting and integration services. Our patented NX platform and advanced XHTML technology provides simultaneous distribution, social media sharing and search engine optimization. Entering its 50th year, Business Wire offers unparalleled local service, backed by global reach in 31 bureaus worldwide. Learn more at www.BusinessWire.com and our blog, www.BusinessWire.com/blog; follow us on Twitter: @businesswire.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6425617&lang=en