NEW YORK--()--The New York Times is celebrating New York Fashion Week with a wide array of editorial and digital offerings designed to bring readers into all elements of the shows. The Fashion section online (http://www.nytimes.com/fashion) serves as a launching point for readers to find all that The Times is offering.
The Times will feature photos from more than 125 New York runway shows – up from 38 shows last season – in a slideshow player in the online Fashion section, and a calendar of fashion shows will keep readers apprised of upcoming shows.
T Magazine online (www.nytimes.com/tmagazine) features a preview of items from designer Prabal Gurung’s 2011 collection, one of the first times a designer has allowed a magazine to show pieces from a collection before it hits the runway. Additional T online coverage includes a slideshow highlighting Mr. Gurung’s past and current collections and an exclusive video interview.
Readers are invited to enter the T Magazine/Prabal Gurung “First Look” Challenge (http://tmagazine.blogs.nytimes.com/2010/09/09/prabal-gurung-first-look-challenge/) in conjunction with Polyvore.com. Using tools from Polyvore, they can create fashion ensembles using items from Mr. Gurung’s previous and current collections. Two winners will be chosen by Mr. Gurung and announced on Sept. 14; each winner will receive a ticket to his next New York show in February 2011 and a tour of his New York City studio. The winning looks will also be showcased on NYTimes.com/TMagazine and on T’s Facebook page.
New online features this season include:
From The New York Times Fashion & Style section:
- Fast Fashion, a new series of posts from On the Runway in which Eric Wilson shares his first impressions of the latest runway shows;
- A roundtable discussion with six up-and-coming designers by reporter Eric Wilson;
- A guide to Fashion’s Night Out; and
- A video of the scene backstage at the very first show at Lincoln Center, showing the frenzy of preparing for a show through the eyes of various participants.
From T Magazine online:
- Blog posts by T Magazine editor Sally Singer on The Moment blog (http://tmagazine.blogs.nytimes.com/) about the trends she is seeing at the shows and additional posts by the T editorial staff on this season’s beauty trends;
- An interactive map of places to eat and drink near Lincoln Center, and an interactive Fashion Week quiz;
- “Morning T,” a series of video interviews with fashion and design luminaries;
- Audio interviews; and
- Twitter updates via @themoment with text and images from every show.
In addition to expanded written and visual coverage of the runway shows, many popular features from previous seasons have returned, including, from Fashion & Style, the daily scene slideshows and Bill Cunningham’s On the Street video slideshows from Fashion Week. From T online, readers will enjoy the extremely popular Model-morphosis interactive features showing how a model’s look changes from show to show, the Quick-Change Artist slideshows of different looks on a model throughout the day and the Fashion Scorecard features, which round up reviews of collections from fashion media.
Throughout the week, On the Runway and The Moment will be offering the latest news and updates from Lincoln Center. Editors and reporters will be posting updates on Twitter at @themoment, @nytimesfashion and @CathyHorynNYT.
About The New York Times
The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
This press release can be downloaded from www.nytco.com
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