The Insurance Marketing & Advertising Podcast Interviews Jim Fiske, Chubb’s Marketing Manager for Personal Insurance

OLDWICK, N.J.--(BUSINESS WIRE)--The latest episode of the Insurance Marketing & Advertising Podcast features an interview with Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance. Fiske explains what it’s like to market and communicate on behalf of one of the nation’s largest insurers, including in rapidly developing areas such as social media and enthusiast events. Fiske is also a featured speaker at A.M. Best’s 2010 Insurance Marketing & Advertising Summit, to be held November 4, 2010, at the Hyatt Regency Jersey City.

Listen to the full interview at http://feeds.feedburner.com/insurancemarketing or view the video at www.ambest.com/media/media.asp?RC=177613.

In the interview, Fiske discusses his background on the operations side at Chubb, knowledge he leveraged as he helped the insurer build its presence among homeowners, car collectors, high-net-worth individuals and other audiences that make up Chubb’s largely upscale customer base.

Fiske’s session at the Insurance Marketing & Advertising Summit is titled, “Inside Chubb’s Quiet Marketing Revolution.” The session will examine how to find and market to more desirable customers and prospects in a thoughtful, effective and serious manner. For Chubb’s marketers, it’s a heavy dose of data analysis, metrics, targeted creative and relentless stratification. It involves a carefully monitored mix of events, sponsorships, print, mail and a growing mix of social media. Fiske will explain how it’s all about figuring out what your customer is really like, then creating campaigns designed to uncover many more just like them.

The Insurance Marketing & Advertising Summit, an all-day event sponsored by Best’s Review magazine, includes presentations on how insurers and related organizations can conduct branding and image campaigns and how marketers can lead the way in communicating about insurance products and services. Learn more and register to attend the summit at www.bestreview.com/imas2010.

Full coverage of the 2010 Insurance Marketing & Advertising Summit will appear in the January 2011 edition of Best’s Review.

Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers. For more information, visit www.ambest.com.