Research and Markets: Product Insights: Haircare in India 2010 - India Ranked Eighth in Terms of the Number of New Products Launched in the Haircare Market in 2009

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/38a19e/product_insights) has announced the addition of the "Product Insights: Haircare in India" report to their offering.

This report forms a part of the The newly introduced product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various industry sectors

Scope

Examines new product launches in the Indian haircare market, segmented by key categories
Contextualizes India in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights of this title

Globally, India ranked eighth in terms of the number of new products launched in the haircare market in 2009.

The majority of the new products launched in India were in the shampoo category. Shampoos, conditioners and styling agents collectively accounted for more than 80% of the new products launched in the market.

In 2009, claims such as "men" and "pure" were quite popular and featured prominently among all new haircare products launched in India while plastic was the most popular packaging material. Majority of products launched in the haircare market in India in 2009 were priced at less than INR100

Key reasons to purchase this title

Assess product innovation trends in your market
Learn from successful new product launches

For more information visit http://www.researchandmarkets.com/research/38a19e/product_insights

Source: Datamonitor

Contacts

Research and Markets
Laura Wood, Senior Manager,
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