Research and Markets: New Report 'Healthy Foods & Beverages 2010' Reviews the $143 Billion Healthy Foods Market

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/118d85/healthy_foods_be) has announced the addition of the "Healthy Foods & Beverages 2010" report to their offering.

Healthy Foods & Beverages 2010

• Healthy Foods grow 1.8% to reach $143 billion in sales
• Trends and market breakdowns for four categories
• Analysis of emerging new product categories and regulatory issues facing the industry globally
• Growth estimates through 2017 for the healthy foods market by category and its major subcategories

New Hope Natural Medias NBJ today announced the release of the 2010 Healthy Foods Report. The healthy foods market in the United States kept pace with overall food industry growth in 2009, but this is far from good news. Annual growth rates continue to slip for healthy foods, which has seen its star dull and tarnish in the protracted economic malaise. Data does suggest, however, that we may have hit the bottom, and growth rates should improve modestly in coming years. As growth takes meaningful hold, healthy foods should increase its share of the total foods market, reaching 23% penetration by 2017. The trends toward natural and organic food and beverages as safer and healthier consumer choices remain particularly strong.

The total U.S. food market grew 1.6% in 2009, reaching $628 billion in sales, while healthy foods grew 1.8% to reach $143 billion in sales. NBJ includes four product categories in the healthy foods marketorganic, natural, functional and lesser-evil foods. Market-standard and conventional foods make up an additional, catch-all category for the total foods results. This report contains detailed analysis of each healthy foods category, and the food and beverage product lines they include.

Food is big business, and healthy foods are the future of that business. If you are a stakeholder in the nutrition industry, this report provides thorough and insightful analysis of the forces shaping the landscape to come. From organic snacks to functional beverages, we cover it all and map the trends sure to give you a competitive edge.

• Carla Ooyen, Research Manager

Key Topics Covered:

• 1. Executive Summary
• 2. Acknowledgements & Definitions
• 3. U.S. Food Market Overview
• 4. Functional Foods
• 5. Natural Foods
• 6. Organic Foods
• Index of Figures

For more information visit http://www.researchandmarkets.com/research/118d85/healthy_foods_be