PUCCA is Set to Hit the Stage at New York Fashion Week with Collection Inspired by Internationally Beloved Characters

NEW YORK--(BUSINESS WIRE)--VOOZ Co., Ltd. announced today that a specialized apparel and accessories collection inspired by PUCCA will grace the stage at the upcoming New York Fashion Week. PUCCA, the international character from South Korea who has gained wild popularity in Europe and Asia, was introduced to the U.S. audience in Spring 2010 as part of a partnership with Warner Bros. Consumer Products and Curve Boutique. The collection is helmed by Korean designer Kwak Hyun Joo and was honored at "CONCEPT KOREA, Interactive Waves 2011." The designer and PUCCA will debut at New York Fashion Week at 7:00PM, September 9th at New York’s Lincoln Center.

“We are excited to be a part of the tradition of Fashion Week and to expand our audience within the U.S. and beyond, allowing us to make PUCCA a truly global brand”

With LOVE as the official theme, PUCCA’s Fashion Week offerings will reflect the brand qualities which made the property an international phenomenon. The seductive Lolita-ish mood in the design is redefined in futurism. PUCCA by Kwak Hyun Joo has redefined the vibe from the love portion in a futuristic way by using different colors and materials for patch work and with a collaboration with the world famous character, "PUCCA."

Originally introduced online, PUCCA debuted as a series of Flash-animated shorts produced by VOOZ. Known for its “silent comedy” factor, PUCCA creates humor with almost no spoken words mixed with a strong universal theme of love. PUCCA is the story of an independent and self-confident girl who is the daughter of a restaurant owner in Korea. In the animated shorts, PUCCA is spunky and spirited; and she is in love with Garu, a young warrior. PUCCA's dedicated online following led to its introduction in Europe & U.S.

“We are excited to be a part of the tradition of Fashion Week and to expand our audience within the U.S. and beyond, allowing us to make PUCCA a truly global brand,” said Boo Kyoung Kim, President, VOOZ Co., Ltd., and creator/founder of PUCCA.

About VOOZ Co., Ltd.

VOOZ Co., Ltd. is an independent character development company that creates and manages characters in markets worldwide. In 2000, with the creation of PUCCA, VOOZ started expanding into Asia-Pacific and Europe across a variety of merchandising and multi-media platforms.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Concept Korea

Concept Korea, a program designed to create opportunities for Korean designers in the United States and American designers in Korea, was created in 2010 by The Republic of Korean Ministry of Culture, Sports and Tourism, the Daegu Metropolitan City Government, the Korean Creative Content Agency (KOCCA) and the Korea Research Institute for Fashion Industry(FCK) with support from the Council of Fashion Designers of America (CFDA).

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