Enhanced Partner Relationship Management Platform From RelayWare Now Available

Building on Momentum from US Launch, RelayWare’s 2010 Fall Release Addresses Common Problems Plaguing Indirect Channel Managers

REDWOOD SHORES, Calif.--(BUSINESS WIRE)--RelayWare, a global provider of cloud-based partner relationship management (PRM) software, today announced the 2010 Fall Release of its industry-leading platform. Designed to improve a vendor’s ability to recruit, engage and manage its network of partners, RelayWare addresses the major roadblocks to channel optimization afflicting channel executives today. These include poorly targeted and ineffective partner communication and ROI-deficient lead management, deal registration and market development fund (MDF) programs. New enhancements to the platform include the latest security updates for privacy and access control, increased functionality for MDF approval automation and expanded communication capabilities for the popular RelayWare Sales Opportunity Module.

“The main challenges that RelayWare addresses for its customers are automating, simplifying and optimizing partner lifecycle management and providing a holistic platform upon which vendors can build a manageable, high-performance partner program”

Organizations of all sizes face quarterly revenue loss from sales opportunities that go unnoticed, unmanaged or improperly pursued to closure. Only when a strategic solution for managing partner performance is put in place do they become aware of the wasted marketing investment and the substantial amount of money left on the table. With its comprehensive PRM solution, RelayWare incorporates industry best practices to provide companies with the tools, services and support to address the complexity of an indirect sales model and provide centralized communication, management and reporting applications to support partner sales, marketing and program management activity.

“The main challenges that RelayWare addresses for its customers are automating, simplifying and optimizing partner lifecycle management and providing a holistic platform upon which vendors can build a manageable, high-performance partner program,” said Mike Morgan, chief executive officer of RelayWare. “We understand better than anyone the intrinsic problems associated with developing and managing an indirect sales channel and establishing a functioning and effective partner program. But vendors no longer have to run their business on spreadsheets and multiple, disconnected systems. RelayWare goes far beyond CRM to automate the most complex business processes, such as automatic generation, distribution and management of software license renewals for partners, which can translate into improved customer retention and substantial revenue gain.”

RelayWare’s modular architecture provides customers with the option to acquire only the functionality they require based on business priorities, timescales and budgets and expand the systems capabilities as their needs change. RelayWare’s 2010 Fall Release is available as a complete PRM suite or as standalone applications or modules designed for managing individual programs. For the complete set of RelayWare modules, please visit RelayWare’s website.

Availability and Pricing

RelayWare’s 2010 Fall Release is available immediately for new and existing customers. For further information, please contact RelayWare at [phone] or fill out the online contact form.

About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales. Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines leading software in its 13^th year and 8^th generation – purpose built for PRM – with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit: www.relayware.com.