NEW YORK--(BUSINESS WIRE)--Maybe it’s Linus waiting in the pumpkin patch for the appearance of the Great Pumpkin. Or Charlie Brown looking in his trick-or-treat bag and saying, “I got a rock.” Or Snoopy in his Halloween costume as the World War I Flying Ace. Everyone has a favorite PEANUTS Halloween memory.
No wonder, since Charlie Brown, Snoopy, Linus, Lucy and the gang have been celebrating the holiday for 60 years—ever since Charles Schulz published his first PEANUTS comic strip on October 2, 1950. That’s six decades in which to gather a treasure trove of great memories—which grow even richer when you share them with your friends.
That’s exactly the fun of the brand-new “Countdown to the Great Pumpkin” social media game. Now PEANUTS fans can log on to www.greatpumpkincountdown.com to share their favorite PEANUTS quotes, videos, pictures, news and more via their social media accounts—and in the process, earn points toward a custom PEANUTS pre-loaded iPad! The winner will then have a chance to win an additional $25,000. Weekly winners will receive prizes throughout the contest including The PEANUTS Collection from Little, Brown and Co.; Snoopy Flying Ace Xbox game from Smart Bomb Interactive; It’s The Great Pumpkin, Charlie Brown from Running Press; and the Deluxe Holiday Collection 3-pack DVD set from Warner Home Video.
Members of the Schulz family—including Charles Schulz’s son Craig, daughter Jill, and widow, Jeannie—will be playing along, offering their own PEANUTS memories and suggesting some of the daily to-dos.
“One of the things that has always given me the most pleasure about PEANUTS is the way it creates a joyful bond between people,” says Craig Schulz. “Using social media is an excellent way to share your love of those classic PEANUTS moments that have been a part of your life for so long—and what could be better than the fact that now you can get rewarded for it, too!”
From September 7 through October 31, Facebook, Twitter, YouTube, Foursquare and MySpace users can visit www.greatpumpkincountdown.com and register their accounts to participate in the “Countdown to the Great Pumpkin” game. Players will earn points by completing the “Daily To-Do”—a different PEANUTS-themed task each day.
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM), and PEANUTS brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
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