RVU Alliance Demonstrates Managed Connected Home Technology

Multiple Demonstrations at IBC Showcase Expanding Number of Solutions Addressing Connected Home

AMSTERDAM--(BUSINESS WIRE)--The RVU Alliance announced today that Alliance members Broadcom, DIRECTV, Entropic, JetHead Development, Marvell, Pace, Sigma Designs and STMicroelectronics will demonstrate their latest RVU based solutions at the IBC Show in Amsterdam from 10-14 September.

“The RVU Alliance is proud to announce their members’ demonstrations at this key industry forum”

The demonstrations will showcase a wide variety of RVU technology implementations including RVU servers, set-top box and television client solutions, reference software stacks, test tools, and silicon platforms. RVU servers provide an easily upgradable central point in the home and enable service providers to present their UI on user purchased CE devices with no additional hardware required. The RVU protocol is available to CE manufacturers via the publicly available RVU Protocol Specification.

“The RVU Alliance is proud to announce their members’ demonstrations at this key industry forum,” said Henry Derovanessian, president of the RVU Alliance Board of Directors and SVP of Engineering at DIRECTV. “RVU is designed to address the needs of service providers for a consistent, pixel accurate user interface at all viewing points, and for consumers to enable the latest features on their CE devices. The wide variety of devices being shown demonstrates the expanding ecosystem being developed around this technology.”

RVU is a client/server-based technology that allows the television viewer to experience a consistent, pixel accurate server-generated user interface, on various consumer electronics devices. The RVU specification uses widely implemented UPnP and DLNA technologies to enable a gateway device such as an advanced set-top box to work with non-proprietary client devices such as connected TVs, Blu-ray players, and set-top boxes. Operators benefit from providing their viewing experience and features to connected CE devices in a consistent manner, while consumers benefit from a standard user experience throughout the home without the need for separate proprietary devices. A certification program will be in place in November this year, followed shortly afterwards by market introduction of RVU devices.

RVU Alliance members will be demonstrating RVU system solutions at the following stands:

Broadcom – Stand 2.C39

Entropic & JetHead Development – Stand 3.B16

Marvell – Stand 9.131

Pace – Stand 1.B19, BM3

Sigma Designs – Stand BM24

ST Microelectronics – Stand 1.E36

Additional Contacts:

Broadcom Dana Brzozkiewicz Tel: [phone] [e-mail]	RVU Alliance Alan Smith [e-mail] Tel: [phone]
Entropic Communications Chris Fallon Ruder Finn for Entropic Communications Tel: [phone] [e-mail]	JetHead Development David Bye VP Marketing & Business Development [e-mail] Tel: [phone]
Marvell Edward Silva Sr. Product Marketing Manager [e-mail]	Pace PLC Eleanor Orebigann for Pace [e-mail]
Sigma Designs Aki Kaniel Director of Marketing [e-mail]	STMicroelectronics, Inc. Howard Gurney Marketing Manager [e-mail] Tel: [phone]

About RVU Alliance

The RVU Alliance is an Oregon-based non-profit mutual benefit corporation formed to develop a specification for the new RVU technology including a full-featured “pixel accurate” Remote User Interface (RUI). Founding Promoter members are Broadcom, Cisco, DIRECTV, Samsung and Verizon. Other Promoter members are Active Video Networks, Applied Micro, AT&T Labs, Entropic, JetHead Development Inc, Humax, LG, Motorola, Inc., Morega, Pace PLC, Sigma Designs, Solekai Systems, ST Microelectronics, Technicolor, Trident Microsystems and Vixs. The RVU Alliance complements and benefits existing industry interoperability initiatives and underscores its founders’ commitment to the sharing of digital content in the connected home. For more information about the RVU Alliance, please visit www.rvualliance.org.

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.

Broadcom, one of the world's largest fabless communications semiconductor companies, with 2009 revenue of $4.49 billion, holds more than 4,300 U.S. and 1,800 foreign patents, and has more than 7,900 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

A FORTUNE 500® company, Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 26.3 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.7 million customers more than 160 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for 10 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7.6 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

About Entropic Communications

Entropic Communications, Inc. (Nasdaq:ENTR) is a leading fabless semiconductor company that is engineering the future of connected home networking and entertainment by providing next-generation silicon and software technologies to the world's leading Cable, Telco and Satellite service providers, OEM's and consumer electronics manufacturers. As a co-founder of MoCA (Multimedia over Coax Alliance), Entropic pioneered and continues to evolve the way high-definition television-quality video and other multimedia & digital content such as movies, music, games and photos are brought into and delivered throughout the home. For more information, visit Entropic at www.entropic.com

About JetHead Development Inc

JetHead Development, a California-based private company, headquartered in Carlsbad, CA, is the leading developer of RVU software technology. JetHead today employs over 50 people in the development, testing and integration of embedded software for the digital audio/video consumer electronics market.

For more information about JetHead Development, please visit www.JetHeadDev.com.

About Marvell

Marvell (NASDAQ: MRVL) is a world leader in the development of storage, communications, and consumer silicon solutions. Marvell’s diverse product portfolio includes switching, transceiver, communications controller, wireless, and storage solutions that power the entire communications infrastructure including enterprise, metro, home, and storage networking. As used in this release, the term “Marvell” refers to Marvell Technology Group Ltd. and its subsidiaries. For more information, visit http://www.marvell.com. Marvell and the M logo are registered trademarks of Marvell and/or its affiliates. Other names and brands may be claimed as the property of others.

About Pace PLC

Pace PLC (LSE:PIC) is a leading technology developer for the global payTV industry, working across satellite, cable, IPTV and terrestrial platforms. Pace has one of the world's most experienced specialist engineering teams, developing intelligent and innovative products and services for both payTV operators and retail markets across the world.

Pace employs over 1000 people in locations around the world, including France, the USA, India and China. Pace's international headquarters are in Saltaire, West Yorkshire, UK. For more information on Pace, please visit http://www.pace.com/.

About Sigma Designs, Inc.

Sigma Designs is a leading fabless provider of highly integrated SoC solutions that are used to deliver multimedia entertainment throughout the home. Sigma’s SoC solutions include media processors, home control and communication devices which combine semiconductors and software as critical components of high-growth consumer applications including IPTV-based set-top boxes, Blu-ray players, HDTVs, entertainment connectivity devices, and RF-based home control devices. Headquartered in Milpitas, Calif., Sigma Designs also has design centers or sales representatives in Canada, China, Denmark, France, Japan, Korea (third party), Singapore, and Taiwan. For more information, please visit Sigma Designs’ web site at www.sigmadesigns.com.

About ST Microelectronics

STMicroelectronics is a global leader serving customers across the spectrum of electronics applications with innovative semiconductor solutions. ST aims to be the undisputed leader in multimedia convergence and power applications leveraging its vast array of technologies, design expertise and combination of intellectual property portfolio, strategic partnerships and manufacturing strength. In 2009, the Company's net revenues were $8.51 billion. Further information on ST can be found at www.st.com.