SAN DIEGO--()--Clearpoint Agency, Inc., an award-winning public relations and marketing communications firm, has been selected by BluFi Direct Mortgage to build awareness of the online direct lender’s no-commissions home loan process, and to position the company for aggressive growth within the mortgage industry.
“BluFi is unique because we have no commissions and provide a transparent loan process, so we needed PR experts to effectively communicate our message”
Clearpoint will manage strategic media and public relations, including social media, to increase awareness among key audiences nationwide, as well as promote recruitment for the fast-growing, Carlsbad-based mortgage banker. The PR firm has already begun its work for BluFi with messaging, media outreach, and social media via Twitter, Facebook and YouTube.
“BluFi is unique because we have no commissions and provide a transparent loan process, so we needed PR experts to effectively communicate our message,” said BluFi CEO John Lee. “Clearpoint has the expertise we need, especially in media outreach and new media. They’ve already defined clear and cohesive messaging and have started developing PR and social media programs for us. They are achievement-oriented, just like BluFi, so it’s been a great fit for us.”
BluFi Direct Mortgage is one of the fastest growing online direct lenders due to its no sales commission structure, which allows clients to take advantage of low rates and fees, and a refreshingly different approach to home loans. BluFi handles the loan processing, underwriting and funding all in-house, enabling a loan to be funded quickly. BluFi can also provide clients with an on-the-spot pre-qualification.
Clearpoint has experience in financial services and currently works with clients such as CUSO Financial Services, LP and Sorrento Pacific Financial, LLC, two broker dealers serving credit unions and regional banks, respectively, across the country.
“BluFi is energetic and an exciting company to work with,” said Bonnie Shaw, Clearpoint president. “Because its home loan process is distinctive and its expansion goals aggressive, we have plans for some really creative campaigns. When you combine media relations, branding, and social media, you get an integrated strategy that leads to success.”
About Clearpoint Agency, Inc.
Clearpoint Agency, an award-winning PR and marketing communications firm, provides PR strategy, targeted media and industry analyst relations, skilled writing and creative social media programs to companies in high-tech, financial services, biopharmaceutical, e-commerce and professional service industries. Clearpoint gets its clients found by customer prospects, influencers and the media. The firm has landed numerous awards, speaking engagements and editorial coverage for clients in outlets such as WSJ, Washington Post, Wired, PC Magazine, CNET, NBC, CBS, ABC, FOX and many more. Visit: www.Clearpointagency.com. Twitter: www.twitter.com/ClearpointPR.
About BluFi Direct Mortgage
BluFi Direct Mortgage is one of the fastest growing online direct lenders with no commissions. For homeowners looking to save money or get cash out, BluFi provides a refreshingly different approach to getting a home loan through its unique BluFi BluPrint process and commitment to making the entire loan experience transparent. BluFi provides each client with a closing team of home loan experts with one shared goal: close loans flawlessly and on time. As a direct lender, BluFi eliminates the “middle man” to consistently provide lower rates and fees, and save clients money. By providing immediate pre-qualifications on the phone, pre-approvals within 24 hours, and closings as quickly as within three weeks, BluFi makes the home loan process fast and stress-free. Visit www.BluFi.com or call 800-644-7779. Twitter: http://twitter.com/BluFiMortgage
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