Magento Launches Magento Mobile to Provide Fast, Feature-Rich Mobile Storefront Apps

LOS ANGELES--(BUSINESS WIRE)--Magento, the world’s fastest-growing eCommerce platform, announces the public launch of its Magento Mobile platform. Magento Mobile allows retailers and developers to quickly and easily create highly customized, branded iPhone app storefronts, bringing the functionality of Magento’s eCommerce platform to mobile devices. The platform launched worldwide with a variety of high-profile, market-leading brands, including The North Face, ’47 Brand, The Miami Dolphins, Smart & Sexy and FLOWE(RED), as well as emerging online retailers, such as OK Skate, Lacrosse Footwear, and Bloom.com.

“In this mobile era, winning brands must be ‘experience enablers,’”

“In this mobile era, winning brands must be ‘experience enablers,’” said Michele Scarano, Senior Web Marketing Manager, EMEA, The North Face, which is rolling out Magento Mobile in a number of markets across Europe, including the UK and Sweden. “Magento Mobile will create a cohesive and fulfilling brand experience for consumers who connect via their mobile phone – anytime, anywhere.”

Magento Mobile can quickly be rolled out by merchants, often in a matter of days, thanks to its straightforward and easily configurable interface. With the Magento Mobile application, a merchant’s mobile presence is integrated with their Magento-based eCommerce website, providing a consistent and robust shopping experience that incorporates branded design, intuitive navigation, accurate search capability, user account features, merchandising tools, checkout, and best-of-breed payment applications.

Magento Mobile also allows brands to engage with customers across the globe. The platform currently supports English, French, German, and Spanish, with more than a dozen other languages coming soon, including Italian, Chinese, Dutch and Japanese.

“Feedback from our customers and developers was strongly in favor of developing a native mobile solution, as they are seeing more and more traffic from wireless devices,” said Roy Rubin, CEO of Magento. “The reaction from initial beta users was overwhelmingly positive and retailers of all sizes are delighted at the ease with which can they develop highly customized, robust mobile storefront apps. We look forward to helping more retailers move into mCommerce to further increase their online sales. The iPhone app is the first native mCommerce solution launched by Magento, and we plan on rolling Magento Mobile out on the iPad and Android platforms in the very near future.”

Magento Mobile is feature-rich, cost-effective and easy to implement, making it ideal for both major retailers and start-up online merchants to target the rapidly growing number of mobile users. Magento handles App Store approvals for retailers, further simplifying the development process.

“Our iPhone app is now live and we have already noticed that an increasing number of customers are accessing our storefront from mobile devices,” said Rick Schwartz, president of OK Skate. “Magento Mobile allowed us to roll out an iPhone commerce app in just a few days at a low cost, and even completed the approval process for us, saving valuable time and resources. Customer feedback has been great so far, as the app makes it simple for mobile users to search, order and pay for goods through our site.”

More information about the product is available at www.MagentoMobile.com.

About Magento

Magento is the fastest growing eCommerce platform in the world with over 180 solution providers and 60,000 merchants, including leading brands, innovators and large retailers enabling over $25 billion in transactions each year. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the worldwide eCommerce ecosystem. For more information about Magento, visit www.MagentoCommerce.com.