Prevention Magazine Launches Prevention Workout Mixes with Power Music, Inc.

NEW YORK--(BUSINESS WIRE)--Rodale Inc. announced that Prevention—the #1 healthy lifestyle brand in the world—will be offering branded workout mixes with Power Music, Inc. starting today. There will be six compilations offered in total, with at least one launching per month until the end of the year. The mixes will vary based on different workouts: running, walking, interval training, active yoga, cardio, and more. Each will cover new and old Top 40 hits from various genres of music. The mixes will be sold online at iTunes, Amazon.com, Walmart.com, Workoutmusic.com (which is owned by Power Music, Inc.), and other major digital music retailers. The format of these albums is based on BPM—beats per minute—and music style, with each targeted at the aforementioned workout activities. More about Prevention Workout Mixes can be found at www.prevention.com/workout-music-playlist.

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Bill Stump, SVP/Editorial Director, Prevention, said, “Prevention Workout Mixes are a great addition to the robust roster of Prevention products which make working out fun, cooking healthy easy and affordable, and looking and feeling one’s best 100% achievable. Prevention’s 10 million readers like to enjoy their fitness routines and we’re thrilled to offer them the opportunity to coordinate the inspiration they receive from Prevention magazine and Prevention.com, with their workout music.”

Prevention plans to promote the partnership through their newsletter, as well as on Prevention.com and in-book. Depending on the success of the workout mixes; Rodale may extend the relationship to other brands. Power Music, Inc. has created 70% of the albums listed in iTunes Fitness & Workout album chart.

Prevention is the #1 healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers, as well as the top online health magazine destination (http://www.prevention.com), with 2.1 million unique visitors each month, 28 million page views and 1.8 million in newsletter distribution. Prevention also publishes branded books—most recently 400 Calorie Fix and the #1 New York Times best-selling Flat Belly Diet! franchise—special-interest publications, bookazines, DVDs, and 17 international editions. Since 2009, nearly 55 million Prevention-branded products have been sold. Prevention also publishes one-of-a-kind studies in the fields of beauty (Prevention "Defy Your Age" Beauty Report), food ("Shopping for Health" with the Food Marketing Institute) and health care ("Consumer Reaction to DTC Advertising of Prescription Drugs"); Prevention's circulation of 2.8 million and 60 years of authority make it the nation's most widely read and influential health magazine.

About Rodale Inc.

Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Vice President Al Gore's Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodaleinc.com

About Power Music, Inc.

Since 1987, Power Music (www.powermusic.com) is the world’s No. 1 source of music for fitness professionals and has steadily grown in the consumer market. A massive music library, extensive base of customer advocates, established mail-order & E-commerce operations and talented employees with over 50 years of cumulative experience comprise the foundation of our success. Over the years, Power Music, Inc. has developed alliances with a host of other well known fitness-related companies including: NBC’s The Biggest Loser, Rodale, Carmen Electra, Shape Magazine, NBC’s Losing It with Jillian, Bally’s Health Clubs, LA Fitness Health Clubs, 24-Hour Fitness Health Clubs, Men’s Fitness Magazine, and more. Power Music, Inc's extensive line of consumer workout music albums are available on www.WorkoutMusic.com, iTunes, and all other major digital music retailers.