Ambrado Demonstrates New Super Resolution Video Up-Converter at IBC2010

AMSTERDAM--(BUSINESS WIRE)--Ambrado, Inc., a global provider of HD/SD video processing solutions, will demonstrate its latest broadcast video processing solution called SuperRES™ SR-2000. The Ambrado SuperRES system enables broadcasters and content owners to re-purpose legacy low-quality standard-definition content to high-quality TRUE high-definition video for HD programming and quality restoration.

“The Ambrado SuperRES System is the world’s only solution that can deliver true HD from standard definition content and in doing so provides superior video quality compared to competitive up-convertor solutions offered today.”

Ambrado will be demonstrating SuperRES at IBC2010 (September 10-14, 2010) in the IDX Technology booth #11.C21. IDX Technology Europe, Ltd. is an Ambrado Partner and authorized distributor for Ambrado.

The Ambrado SuperRES System features four key benefits:

True High Definition Upscale Video Processing
Advanced up-conversion & scaling combined with dramatic quality improvements
Precise motion estimation & image reconstruction - up to 4X resizing
Creates a new experience for legacy content by delivering in HD resolution and quality

The Ambrado SR-2000 SuperRES Converter system, powered by the latest NVIDIA Fermi-based Quadro GPUs, is a CUDA architected SD to true HD up-down converter. SuperRES technology with Ambrado proprietary image processing algorithms produces the best video quality compared to standard scaling methods.

“Seamless workflows, flexibility and speed are key requirements for delivering quality, HD video,” said Andrew Cresci, general manager, vertical market solutions, NVIDIA. “SuperRES, combined with NVIDIA Quadro GPUs, offers an excellent conversion solution that empowers users to design, iterate and deliver higher quality content in less time.”

The Ambrado SR-2000 SuperRES features SDI inputs for capturing original content from an archival deck or media play-out server into a format suitable for up-scaling, and includes Preview and Post-view outputs for before-and-after comparison. The processed HD-resolution video can be transferred to any storage media or captured to play-out servers.

“Ambrado continues to lead the industry by developing the best-in-class solutions using advanced and cutting-edge technologies,” said Sandeep Kumar, chairman of Ambrado, Inc. “The Ambrado SuperRES System is the world’s only solution that can deliver true HD from standard definition content and in doing so provides superior video quality compared to competitive up-convertor solutions offered today.”

Ambrado will also demonstrate the HC Series Encoder and Decoder Systems which feature the multi-codec programmable HC1602 compression engine used in tapeless cameras and studio equipment by leading broadcast studio equipment manufacturers worldwide. The HC Series Encoder and Decoder Systems and the HC1602 compression engine reduce technology migration challenges and provide CAPEX savings for broadcast customers as compared to the fixed codec solutions that are available in the market from other suppliers.

About Ambrado, Inc.

Ambrado addresses HD video and audio processing hardware as an upgradable and expandable solution that can easily adapt to changing requirements and advancing industry CODEC standards. Ambrado's latest product, the SR Series SuperRES system is a solution for SD to HD up-conversion for TRUE high definition resolution output. Ambrado also offers the HC Series HDTV systems which provide a range of high-performance encoders and decoders delivering the best-quality and performance on which broadcast industry professionals rely for zero-fault operation. Ambrado is a global organization with offices in the US, India and Japan. For more information, visit http://www.ambrado.com.