Mobile and Online Media Veteran Mark Connon Joins Umber Systems as Corporate Development and Chief Privacy Officer

CONCORD, Mass.--(BUSINESS WIRE)--Umber® Systems, a mobile data analytics company providing visibility into mobile data usage with its patent pending platform, today announced that mobile and online media veteran, and successful corporate leader, Mark Connon has joined the company as Corporate Development and Chief Privacy Officer. In this role, Mark is responsible for driving the execution of Umber's data monetization strategies and overseeing the company's privacy strategy, business and corporate development, and compliance initiatives.

“Mark’s deep expertise in online privacy, data monetization and interest-based advertising will be a great asset to Umber Systems’ mobile operator customers to guide them through their commitments in protecting the mobile consumer’s data and privacy”

He most recently served as Chief Privacy Officer with OwnerIQ, a leading online, interest-based advertising company. Mark has previously held CEO, COO and executive level corporate and business development roles with successful innovative start-ups and public companies focused on mobile device technologies, online media and advertising, and digital publishing including Digit Wireless, Zip2 Corp. and MyWay, a CMGI Company.

“Mark’s deep expertise in online privacy, data monetization and interest-based advertising will be a great asset to Umber Systems’ mobile operator customers to guide them through their commitments in protecting the mobile consumer’s data and privacy,” said Joel Hughes, President and CEO of Umber Systems. “Mark’s experience in building successful licensing relationships among online media, advertising, and mobile companies strengthens our ability to deliver solutions that enable mobile operators to execute successful data monetization strategies.”

“Umber’s patent pending data analytics platform enables a view into mobile data utilization not previously available,” said Mr. Connon. “With its advanced capabilities, and a feature set that demonstrates a clear commitment to the evolving privacy climate, Umber is uniquely positioned to not just analyze mobile data, but to make it truly actionable.”

About Umber Systems

Umber® is a mobile data analytics company providing visibility into mobile data usage. Carriers, advertisers and marketers use Umber solutions for enhanced subscriber intelligence, measuring usage and segmenting audiences for ad targeting and marketing initiatives. Umber's carrier-centric platform is based on patent-pending technology that enables real-time visibility and analytics across Web, App Stores, Video and messaging applications. Umber has invested several years in research and development in order to create the first real-time, automated solution for gathering detailed insight into mobile data usage across applications, devices, networks, demographics and other databases. Umber is led by world-class mobile experts and backed by leading venture capital firms.

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