Adeptra Expands Global Footprint with New Offices in Singapore

NORWALK, Conn.--(BUSINESS WIRE)--Adeptra, the recognized leader in automated customer contact and resolution services for multi language fraud, collections and customer service, has announced, due to the rapid growth of its Sydney and Hong Kong operations, the opening of its third office in the APAC region in Singapore.

Headed up by Ross McGown, the managing director for Adeptra’s Asia Pacific operations, the office adds to Adeptra’s worldwide footprint through its regional infrastructure of offices, service facilities and client implementation teams across Europe, North America and Asia Pacific, supported by the company’s five global data centers. This rapid expansion has seen Adeptra secure more than 15 tier one financial services and telecommunications contracts in less than two years in the region.

Lou Venezia, CEO for Adeptra said: “Singapore is a strategically relevant location: its geographical location, business climate and innovation culture make it a key business hub in Southeast Asia, and its importance to our global customer base makes it an important region for us. Today’s business is global, so we must operate globally with a local presence to maintain our leadership position.”

Adeptra’s customer communication management (CCM) platform is relied on by leading organizations across the world including ten largest global retail banks, seven of North America’s top ten financial institutions, nine of the ten top UK card issuers, and all of the major banks in Australia. Its real-time automated two-way customer communications provide customer engagement, resolution and event-driven servicing, meeting the communications challenges of organizations in fraud prevention, collections, marketing and customer service. Adeptra provides the platform for organizations to be proactively engaged with their customers to improve customer experience and improve retention of its customer base.

Ross McGown, managing director for Adeptra’s Asia Pacific operations said: “The new office in Singapore reflects Adeptra’s commitment to being the leading provider across Asia Pacific. We know that our success in Asia is coming from combining our global expertise in collections, fraud & customer service with a fully localized solution which the client can tailor for language, culture and legislation to give the perfect customer experience. We expect to see Adeptra rolled out in 15 Asian countries in 2011 and to be supported by local staff in Singapore, Hong Kong, Tokyo, Sydney & Seoul.”

For more information about the Adeptra as well as its offices around world, visit www.adeptra.com

About Adeptra

Adeptra is the global market leader in Auto-resolution™: technology that automates key call center interactions to reduce their cost and dramatically increase performance. Applications are fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

Distinct from less sophisticated auto-dialler systems, Adeptra combines recorded dialog with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients’ computer systems for reporting and analysis.

Among its many customers, Adeptra is used by the majority of leading retail banks across EMEA, N America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. The company’s commitment to the highest standards of data security compliance was recently re-confirmed, as Adeptra became the first Interactive Voice Messaging organization to meet both Payment Card Industry Security Standard (PCI DSS) v1.2 and ISO27001 standards on a global basis. For more information, visit www.adeptra.com