Research and Markets: White Spirits Market in India 2010

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/1037f2/white_spirits_mark) has announced the addition of the "White Spirits Market in India 2010" report to their offering.

Young population and demand for cocktails will drive white spirits market in India, finds Netscribes.

Netscribes (India) Pvt. Ltd., launches White Spirits Market in India 2010 report covering a market which is growing rapidly. It is a part of Netscribes Food and Beverages Series reports.

Mumbai, India August 30, 2010 Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report White Spirits Market in India 2010. The market for white spirits in India is nominal in terms of share but in terms of popularity, it is growing rapidly as compared to the other spirits and this provides huge potential for players to launch newer brands and flavors to exploit this potential. Furthermore, due to the changing profiles of consumers and growing culture of visiting pubs, the market is set to expand rapidly. The market is now being flooded with premium foreign brands.

The report begins with an introduction section wherein the clear differentiation of the alcohol beverages in India has been shown with a focus on the white spirits category in India. This is followed by the market overview section providing the size of the Indian Made Foreign Liquor (IMFL) market in India with the segmentation in terms of market size and players. This is followed by the market overview of the white spirits in India providing the size of the market and projected percentage growth of this segment comparing it to other alcoholic beverages in the market. The import and export figures of vodka have been highlighted including the market share of major countries. This is followed by a description of the segments of the white spirits market wherein the market size in terms of volume has been provided for the vodka segment. The key segments in the vodka market and their share has also been given. A brief description of the other white spirits is included and information regarding the major imported brands is provided.

An analysis of the drivers explain the factors for growth of the industry including rising income levels, changing lifestyles & higher acceptance, huge market potential, entry of international brands and growth in organized retail. The key challenges identified encompass high tax structure and improper regulations and advertising ban on alcohol. Key trends in the market have also been analyzed including innovative packaging and flavors, increasing joint ventures, rising mergers and acquisitions, promotional activities and launch of flavored energy drinks.

The competition section provides an overview of the competitive landscape of the market with the share of players in the vodka market. A product portfolio matrix has also been illustrated covering all the players. It also includes complete profiles of the major domestic and foreign players in the market.

Key Topics Covered:

Page 1: Executive Summary Introduction
Page 2: Segmentation of Alcoholic Beverages in India Market Overview
Page 3: IMFL Market Overview, Size & Growth (2008-2009), Segmentation of the Spirits Market (2009), Segmentation by Players (2009)
Page 4: White Spirits Market Overview, Size & Growth (2008-2009), Comparison of growth rate of alcoholic beverages (2004- -2014e)
Page 5: Vodka Market Overview, Size & Growth (2006-2015e), Segmentation of Vodka Market (2009)
Page 6: Import and Export of Vodka (Volume & Value: 2005-2009), Country-wise Import and Export (2008-09)
Page 7: Other White Spirits Overview Drivers & Challenges
Page 8: Summary
Page 9-13: Drivers
Page 14-15: Challenges Trends
Page 16: Summary
Page 17-21: Key Trends Competition
Page 22: Competition Overview, Share of Players in Vodka Market (2009)
Page 23: Product Portfolio Matrix of Players
Page 24-32: Major Domestic Players
Page 33-36: Major Foreign Players