CashStar and e-tailing group Host Retail Webinar on Working eGifting Magic This Holiday Season

Internet Retailing Expert Lauren Freedman Shares Actionable Ideas for Maximizing Digital Gifting Opportunities During the Holidays and Beyond

PORTLAND, Maine--(BUSINESS WIRE)--CashStar, the leading digital gifting and incentives company, will co-host an interactive webinar with the e-tailing group’s Lauren Freedman on “8 Ways to Work eGifting Marketing Magic This Holiday Season and Beyond.”

“8 Ways to Work eGifting Marketing Magic This Holiday Season and Beyond.”

Digital gift cards are quickly becoming a retail superstar. Consumers love the convenience these digital currencies offer, and new technology is making it easier than ever to purchase and deliver an online gift card instantly, making them an ideal last-minute gift. In turn, retailers benefit from incremental sales and growing marketing potential. With the right tools and strategies in place, retailers can truly maximize their digital gift card programs and use them to drive sales, and retain and re-engage their customers.

Attendees will learn:

• Why digital tools are powerful convenience drivers for shoppers and a cross-channel bridge for retailers
• How to fuel year-round and seasonal programs with creative digital gifting tactics and targeted campaigns, including capitalizing on last-minute gifting opportunities
• Winning digital approaches that take advantage of the marketing trifecta – acquisition, retention and re-engagement
• Cost-effective strategies to motivate consumers using digital gifting solutions
• How to effectively leverage social media and mobile to optimize digital gifting campaigns

Who: Lauren Freedman, president, the e-tailing group and David Stone, CEO, CashStar

What: 8 Ways to Work eGifting Marketing Magic This Holiday Season and Beyond

When: Tuesday, September 14, 12:00 pm ET/11:00 am CT/9:00 am PT

To Register: Webinar Registration Page

About CashStar, Inc.

CashStar is the digital gifting and incentives company. Its powerful platform delivers retailers incremental, high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences. With CashStar, retailers can seamlessly integrate digital gift cards, coupons, incentives and customer service tools into their marketing and engagement programs – all within a single interface. CashStar’s roster of clients includes leading retail brands such as The Home Depot, The Container Store, CVS/pharmacy, Brinker International Restaurants, Papa John’s and Travelocity. For more information about CashStar, please visit www.cashstar.com or email [e-mail].