Research and Markets: Health and Wellness in Denmark - Forecasts to 2014 - Leading Danish Packaged Food Players Dominate Health and Wellness

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/b4eb0f/health_and_wellnes) has announced the addition of the "Health and Wellness in Denmark" report to their offering.

The economic downturn shaped the direction of Danish health and wellness sales growth in 2009. This led to a clear increase in price promotions and price discounting activities by market players to counteract the growing price sensitivity of consumers. Despite the slowdown in value growth rates for 2009, there remained a strong demand from Danish consumers for health and wellness positioned products. This resulted in 2009 sales results remaining consistent in current value terms from 2008...

The Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the markets major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Executive Summary
Economic Woes Rise To the Fore
Health and Wellness Specific Products Remain Important
Leading Danish Packaged Food Players Dominate Health and Wellness
The Discounters Channel Increases Its Share
Static To Positive Growth Expected
Key Trends and Developments
The Economy
Consumers Want Products That Address Health and Wellness Concerns
Functional Food and Beverages Struggle To Please Regulatory Bodies
Demand for Convenience Drives Packaging Trends
Discounters To the Fore
Market Data

List of Tables:

Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food Intolerance Products Brand Shares 2006-2009