Research and Markets: Health and Wellness in Greece - Forecasts to 2014 - Oral, Heart and Digestive Health the Main Drivers of Ff Sales

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/e1e09f/health_and_wellnes) has announced the addition of the "Health and Wellness in Greece" report to their offering.

The recession that started soon after the 2004 Olympic Games, and worsened because of the financial crisis that hit the globe in 2008, which developed in Greece a year later. Combined with the high fiscal debt of the country, it created a lethal cocktail for retailing. HW food and beverages was not left untouched, causing marginal growth in most categories of this once highly dynamic environment.

The Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the markets major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Executive Summary
Austerity Period Entered in 2009 Halts Further Growth
Slump in Fat-free and Fresh/pasteurised Milk Impacts Market
Food Intolerance (fi) Products Remain Niche Offerings in Greece
Organic Products Remain Remarkably Dynamic Despite Recession
Westernisation of Lifestyle Favours Bfy and Ff Products
Key Trends and Developments
Recession and Austerity Measures Impact Performance
Unhealthy Lifestyles Cause Increasing Health Conditions
Oral, Heart and Digestive Health the Main Drivers of Ff Sales
Store-based Retailing Still Accounts for Lion' Share in Distribution
Market Data

List of Tables:

Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Food Intolerance Products Company Shares 2005-2009
Table 29 Food Intolerance Products Brand Shares 2006-2009
Table 30 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014