Los Angeles Affiliate Susan G Komen for the Cure® is Excited to Announce the Annual Massage for the Cure on September 14, 2010

LOS ANGELES--(BUSINESS WIRE)--On September 14, 2010 Massage Envy will team up with Susan G. Komen for the Cure® to help win the fight against breast cancer by hosting Massage for the Cure. During this national one-day event, Massage Envy centers in and around Los Angeles County will offer $49 one-hour therapeutic Massage sessions. From each massage $15 will be donated directly to the local Los Angeles Affiliate of Susan G. Komen for the Cure. Additional donations will also be accepted and all proceeds collected will go directly into the local community.

“We are incredibly proud of the enthusiasm and dedication of Massage Envy owners, employees and clients. Massage for the Cure is our largest fundraising effort and we are very grateful for their support.”

The event is open to the public and requires a Massage therapy appointment at any of the 13 Massage Envy centers in the Greater Los Angeles area. All proceeds from Massage for the Cure will support breast cancer education, screening and treatment initiatives.

Paula Stapley, Director of Communications, Massage Envy Franchising, LLC was pleased with the local efforts: “We are incredibly proud of the enthusiasm and dedication of Massage Envy owners, employees and clients. Massage for the Cure is our largest fundraising effort and we are very grateful for their support.”

Deb Anthony, executive director of the Los Angeles Affiliate of Susan G Komen for the Cure®, joined in Paula’s enthusiasm. “This is a great partnership and we are thrilled to have so many wonderful Massage Envy sites in our area. It is a perfect chance for people to enjoy a massage and give to a great cause. There is no doubt there is urgent need for funding in Los Angeles County, this could not be timelier.”

Appointments for Massage for the Cure are available now. Contact the nearest Massage Envy center directly or visit www.MassageEnvy.com.

About Massage for the Cure

Massage for the Cure is an annual, one-day event hosted by Massage Envy® and benefiting Susan G. Komen for the Cure®, a global leader in the movement to end breast cancer. Since the event’s inception in 2005, Massage Envy has raised more than $1.4 million for Susan G. Komen for the Cure with 100 percent of the proceeds being used for education, screening and treatment programs in the community. Now in its sixth year, Massage for the Cure will be held on September 14, 2010 at an estimated 628 Massage Envy centers across the United States. To book your appointment or for more information, please visit: www.MassageEnvy.com.

About the Komen Los Angeles County Affiliate

Over 15 years, the Komen Los Angeles County Affiliate has distributed $8.1 million for community-based grants to local organizations providing breast cancer screening, education, and treatment services, as well as to help fund national breast cancer research programs. A primary focus of the Komen Los Angeles County Affiliate is to aid uninsured and underinsured women and men who have symptoms of breast cancer and are facing barriers to accessing health care, particularly women under 40 and men of all ages.

Of all breast cancer foundations, Komen is the only organization where 75% of the net proceeds stay in the communities where they are raised. The remaining 25% of the net funds raised support Komen’s National Grant Program, which is regarded as the most innovative and responsive grant program in breast cancer research.

This year the local Los Angeles Affiliate seeks to raise 1 million dollars during October, National Breast Cancer Awareness Month. The most aggressive campaign in their 15 year history, this is in direct relationship to the huge need for services no longer funded by the State of California.