Revlon Selects VMT’s Velocity® to Drive Their Demand Sensing and Analytics Strategy

ANN ARBOR, Mich.--(BUSINESS WIRE)--Vendor Managed Technologies, Inc. (VMT), the leading provider of enterprise Demand Signal Repository (DSR) and Analytics solutions for the consumer products industry, today announced that Revlon has selected its Velocity® Solution Suite. With VMT’s award-winning Velocity® Demand Signal Repository (DSR) using Microsoft® SQL Server 2008, Revlon will increase product performance and inventory visibility from the time of shipment through store-level scanned sales at the register.

“We are excited to support our customers in becoming more consumer-centric and appreciate their commitment to partner with VMT and Microsoft.”

Piotr Prussak, VP of Application Development stated that "Revlon selected VMT’s Velocity on the Microsoft software platform to facilitate a single view of our customers across all departments including Finance, Marketing, Sales and Demand Planning."

"VMT’s sixteen year history enabling suppliers to leverage demand and inventory data has uniquely positioned us to accelerate finance, marketing, sales and demand forecasting efforts," said Jennifer Beckett, Vice President of Sales and Marketing at VMT. "We are excited to support our customers in becoming more consumer-centric and appreciate their commitment to partner with VMT and Microsoft."

“Understanding consumer demand in a constantly shifting economy is challenging, making it critical for companies to have access to the right information to more accurately manage demand and supply,” said Kevin Tigges, director of U.S. consumer goods industry solutions, Microsoft. “VMT’s Velocity Solution Suite empowers business analysts with the integrated data and demand analytics they need to help increase customer demand for its products, meet sales objectives and improve margins.”

Want to learn more? Contact VMT’s Velocity team at [e-mail] or check out www.RetailVelocity.com.

About Revlon

Revlon® (NYSE: REV) is a global leader in color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant / deodorants and beauty care products and is one of the strongest consumer brand franchises in the world. Revlon’s global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, Revlon Colorsilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant / deodorants, and Ultima II® and Gatineau® skincare and its products are sold in over 100 countries across six continents. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com.

About Vendor Managed Technologies, Inc. (VMT)

Through its flagship Velocity^® Solution Suite, VMT enables consumer goods manufacturers to become consumer–centric in their category management, sales, marketing, merchandising, trade promotion, demand planning and replenishment strategies.

For over 16 years, VMT has equipped consumer goods manufacturers with best-in-class demand signal repository (DSR) and business intelligence solutions. Velocity cleanses, harmonizes and integrates store-level POS with third-party and internal data to provide end users with best practice analytics and processes geared towards maximizing sell-through and profitability across their retail and distribution accounts. Velocity^® provides harmonization adaptors for over 200 retailers and distributors covering all classes of trades and geographies.

For more information, please visit www.retailvelocity.com. VMT is a Microsoft Gold Certified Tier-One Managed Partner.