ADDING MULTIMEDIA Americans Struggle for a Quick and Easy Smoothie Solution At Home

Yoplait® Frozen Smoothies Provide a Full Serving of Fruit in Just Two Minutes

Yoplait Frozen Smoothies Adds New Blueberry Pomegranate Flavor

MINNEAPOLIS--(BUSINESS WIRE)--While most Americans agree that fruit is an important part of a healthy, balanced lifestyle, a new survey conducted by Kelton Research and Yoplait Frozen Smoothies finds that nearly two in five Americans confess they typically don’t consume the USDA’s MyPyramid recommendation of at least 2 cups of fruit per day.^1,2 With one full serving of fruit (½ cup), 110 to 120 calories and 1.5 to 2 grams of fat per serving (depending on the flavor), Yoplait Frozen Smoothies make the perfect guilt-free breakfast, dessert or after school snack.

“Each Yoplait Frozen Smoothies package comes with a full serving of frozen fruit and frozen yogurt chips; all you have to do is add skim milk, blend and you’ll be enjoying a delicious frozen smoothie in less than two minutes in the comfort of your home!”

The new survey also shows that more than seven in ten Americans (71%) ages 18-34 throw away rotten fruit at least once a month before they have a chance to eat it.² Additionally, many Americans admit that they are prevented from making smoothies at home because they don’t have the ingredients and more than one in three think the process is too time-consuming. Now consumers can enjoy fruit anytime of the year with Yoplait Frozen Smoothies, which are made with frozen fruit and are available in the freezer fruit section of the grocery store.

“Although there are some misperceptions about smoothies, they have never been easier to make at home,” says Robert Dircks, Marketing Manager, Yoplait Frozen Smoothie. “Each Yoplait Frozen Smoothies package comes with a full serving of frozen fruit and frozen yogurt chips; all you have to do is add skim milk, blend and you’ll be enjoying a delicious frozen smoothie in less than two minutes in the comfort of your home!”

Yoplait Frozen Smoothies come in four tasty, fruit flavors: Triple Berry, Strawberry Banana, Strawberry Mango Pineapple, and new in August, Blueberry Pomegranate! Each package contains two 8-ounce smoothies and provides Yoplait® Yogurt (which has live and active cultures) and a good source of calcium when prepared with skim milk. Three of the four flavors are also an excellent source of the antioxidant vitamin C.

About the Survey

The Yoplait Frozen Smoothie Survey was conducted by Kelton Research between July 13th and July 19th, 2010 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Yoplait is a registered trademark of YOPLAIT Marques Internationales SAS (France) used under license.

¹ USDA’s 2005 Dietary Guidelines for Americans: http://www.health.gov/dietaryguidelines/dga2005/document/html/chapter5.htm

² Yoplait Frozen Smoothie Survey. Kelton Research. July 2010.

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