90 Percent of NetQin Downloads on GetJar Convert to Active Users

SAN MATEO, Calif.--(BUSINESS WIRE)--GetJar, the world’s second largest app store announced today that NetQin Mobile Inc., a company with a mission to protect wireless customers from viruses, malware and spyware on their mobile devices, has achieved 90 percent conversion rate using GetJar’s Pay Per Download (PPD) solution. NetQin clocks in at over 4.4 million downloads to date and is delivering an average of 4,000 active users per day.

“GetJar is delivering very satisfactory conversion rate among all our online channel partners -- GetJar’s massive user-base, set of tools and services allows us to optimize our campaigns more effectively”

To increase its user base and expand its reach around the world, NetQin sought out a more comprehensive app distribution platform that would allow it to target customers across many countries, devices and operating systems. NetQin also wanted to prioritize its time and budget more wisely, thereby increasing its overall return on investment. NetQin offers cross-platform applications including: Android, Symbian, Windows Mobile among others.

“GetJar is delivering very satisfactory conversion rate among all our online channel partners -- GetJar’s massive user-base, set of tools and services allows us to optimize our campaigns more effectively,” said Linda Liu, Marcom Director of NetQin. “For example, we can build one campaign for each operator within a country and easily determine which operator is delivering the best conversion rate. This helps increase our ROI while being able to reach over 200 countries across all major platforms and handsets. We continue to achieve successes beyond our expectations.”

“Discovery and conversions are key problems facing developers as apps continue to flood the space and we’re thrilled to see NetQin’s conversion rates using our PPD solution,” stated Ilja Laurs, CEO and Founder of GetJar. “NetQin also recently submitted their Android application and it’s very interesting to see the huge spike in the submission of Android apps in GetJar. Android is one of our fastest growing platforms – almost a 100% percent growth in the US last month alone we’re committed to helping them distribute to the mass market, globally.”

Get Downloads

The GetJar Pay-Per-Download (PPD) in-store advertising platform offers developers the opportunity to bid for premium catalogue placement per download in GetJar’s store and distribution channels, to set their own maximum daily budgets, and insures they pay only when consumers successfully download the advertised application. Developers also have the option to set up multiple campaigns each with their own unique messaging, or geo-target their campaign by country, handset or carrier in order to steer growth in a highly strategic way. GetJar’s PPD operates on a bidding system much like Google’s AdWords, and helps developers to increase their app’s visibility, gain more downloads and set their own budget guidelines. This allows developers to really focus and fine-tune their campaigns to ensure maximum ROI.

PPD also gives developers access to a comprehensive analytics package that allows them to measure ROI and see the amount of downloads by operator, device, country and even carrier, which is crucial in being able to track performance. GetJar is also the first app store to enable developers to measure the conversion rate of mobile downloads to actual users across all open platforms including Android, Blackberry, Flash, Java, Symbian and Windows Mobile.

About GetJar

GetJar is the world’s second largest app store, second only to the Apple App Store, with over 1 billion downloads to date. The company’s key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 70,000 mobile applications to consumers in more than 200 countries. In 2009 GetJar won the Meffy, Tiecon50 and Mobile Excellence awards for its achievements and products. GetJar is backed by Accel Partners and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter @getjar.

About NetQin

Founded in 2005, backed by Sequoia, Mayfield, Fidelity and Ceyuan VC, NetQin Mobile Inc. (refer to “NetQin” hereafter) is a global leader in mobile security services- holding 64.8% of the Chinese mobile security market (2010 H1 Whitepaper on China Mobile Security Market by Frost & Sullivan, August 2010). NetQin delivers proven mobile security solutions based on Cloud-client Computing Platform - including anti-virus, SMS-filter, anti-spyware, privacy protection and online virus scan- to more than 55 million users in more than 200 countries and regions worldwide. Our services provide users protection against mobile security threats, financial loss and privacy compromise. Backed by an R&D team of more than 180 highly-skilled professionals, NetQin owns multiple patented technologies and relentlessly delivers the technology advancements crucial to improving mobile security.