Murad Debuts New Ultra-Rich Moisturizer

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Murad, Inc. has announced the launch of Hydro-Dynamic Ultimate Moisture, an uber-rich, all purpose moisturizer that combines an extraordinarily luxurious recipe of ingredients to quench dry, dehydrated skin and restore youthful resilience and tone. With a formula rooted in The Science of Cellular Water™, Murad’s proprietary system for optimizing cell hydration and skin health, Hydro-Dynamic Ultimate Moisture instantaneously soothes and renews skin with long-lasting hydration and suppleness.

“We developed Hydro-Dynamic Ultimate Moisture to help combat Genetic Aging and keep skin hydrated and youthful so you look and feel rested, relaxed and renewed.”

“We all experience Genetic Aging, the aging process that occurs naturally, regardless of exposure to sun, stress, toxin or pollutants,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc.

“The signs of Genetic Aging usually begin with a dull, lackluster complexion,” Jeff Murad, Vice President, Product Development added. “We developed Hydro-Dynamic Ultimate Moisture to help combat Genetic Aging and keep skin hydrated and youthful so you look and feel rested, relaxed and renewed.”

Hydro-Dynamic Ultimate Moisture offers skin both immediate and long term benefits by locking in optimal moisture for 8 hours. Avocado, Sunflower and Olive Fruit Oils enhance skin’s ability to retain maximum levels of hydration while Retinyl Palmitate and Shea Butter improve texture and tone to restore skin’s natural smoothness and softness. The Collagen Support Complex boosts skin’s resilience and plumps dehydrated skin.

Hydro-Dynamic Ultimate Moisture will be available in a 1.7 oz size for $65.00 at the Murad Inclusive Health Spa™ and leading salons and spas in July 2010, and Murad.com, Sephora and Ulta in September 2010.

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living based on the Science of Cellular Water, Dr. Murad's unified theory of health and aging. Murad products are sold in 46 countries and it is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. More information can be found at Murad.com or by following Murad on Facebook at facebook.com/Murad or Twitter with @DrMurad.