Direct Mail Marketing List Provider BB Direct Chosen as Newest Buying Power Partner for Printing Industries of America

Printing Industries of America has Partnered with BB Direct to Provide Its Members with Savings on Several Direct Mail Marketing Products and Services

CAPE CORAL, Fla.--(BUSINESS WIRE)--With over 10,000 members, Printing Industries of America and its local affiliates have the power to negotiate price discounts from brands like Staples, FedEx, Xerox, and Adobe. These companies belong to the Buying Power Partner Program which gives members of Printing Industries of America a reduced rate on services. BB Direct , provider of direct mail marketing solutions and mailing lists, is the most recent addition to Buying Power Partner Program. Through this partnership, all members of Printing Industries of America and their local affiliates receive a substantial discounted rate for both the Dun & Bradstreet Business Database and Database Hygiene Services. This buying advantage allows all members to pass those savings to their customers for their direct marketing needs.

“In these economic times, we want to help businesses using direct mail marketing by extending substantial savings on some of the necessary costs of direct mail.”

Brian Berg, CEO of BB Direct says, “In these economic times, we want to help businesses using direct mail marketing by extending substantial savings on some of the necessary costs of direct mail.”

The Buying Power Partnership is one of the member’s benefits of Printing Industries of America and its local affiliates. Made up of 26 regional organizations, members pool their buying power, draw from a wealth of resources, and stay in touch with the printing and related industries. To learn more about this program, visit www.printing.org/bbdirect/.

Berg said, “Our goal is to help businesses by lowering their direct mail marketing data costs and increasing their return on this marketing investment.”

BB Direct is a provider of mailing lists, database enhancement services, and data hygiene processes to the reseller community. To learn more about BB Direct, visit www.bbdirect.com or follow BB Direct on Twitter @bb_direct.