Scentsy Unveils Home Fragrance Products for the Whole Family

MERIDIAN, Idaho--(BUSINESS WIRE)--Scentsy, Inc., a rapidly growing home fragrance company, today released its broadest product offering to date - adding fragrance options for the whole family. The company’s Fall/Winter 2010 catalog introduces the Scentsy Buddy™, two on-the-go fragrance products – Fragrance Foam™ and the Scent Pak™, 33 new decorative ceramic warmers and 14 new fragrances of highly-scented wax bars and bricks.

“We’re committed to giving our customers new, innovative and safe ways to enjoy their favorite scents and keep their homes smelling fresh all year long.”

With its soothing scent and soft plush fur, the one-of-a-kind Scentsy Buddy™ makes the perfect companion for children ages three and up. Each Buddy comes with one Scent Pak™, which fills the air with fragrance thanks to a zippered pocket on the Buddy’s back that holds a small pouch of food grade scent beads. Children can collect all six cuddly characters: Roarbert the Lion, Ribbert the Frog, Penny the Pig, Lenny the Lamb, Mollie the Monkey and Ollie the Elephant. Available for $25 each, the Scentsy Buddy™ also can add a soft and fresh-smelling touch to an infant’s nursery.

“The wait is finally over. Since announcing our new products in late July, we’ve received an overwhelmingly positive response from customers and consultants who have been anxiously anticipating the release of the Scentsy Buddy,” said Heidi Thompson, president of Scentsy and co-owner with her husband, Orville. “We’re committed to giving our customers new, innovative and safe ways to enjoy their favorite scents and keep their homes smelling fresh all year long.”

The Scent Pak™ for the Scentsy Buddy is available in 15 scents, including Cucumber Lime, French Lavender and Sweet Pea and Vanilla. Refill Scent Paks ($7 each) are sold separately and also can be used in drawers, closets, diaper bags, or anywhere that needs a refreshing scent.

Scentsy now offers Fragrance Foam™ as part of its on-the-go product collection. The emollient-rich foam is alcohol-free and kills germs without drying hands. It is available for $6 in five scents: Black Raspberry Vanilla, Coconut Lemongrass, Cucumber Lime, Havana Cabana and Lucky in Love.

Scentsy continues to add to its core product line of decorative ceramic warmers that melt scented wax bars using a low-watt light bulb. Thirty-three new decorative ceramic warmers including eight plug-in warmers, four mid-size warmers and 21 full-size warmers make their debut in the Fall/Winter 2010 catalog.

New collections of warmers include the Nursery Collection (mid-size, featuring scenes and images from popular nursery rhymes) and the Patriot Collection (full-size, customized with logos from four branches of the military). A portion of the proceeds from each Patriot Collection warmer will benefit the military and its programs. In addition, Scentsy will make a donation to the National Breast Cancer Foundation from the sale of each Love, Life, Hope warmer – available only from September 1 – February 28, 2011.

To complement its new warmers, Scentsy updated its fragrance portfolio with 14 new scents, Including Berry Tart, Christmas Cottage, Hazelnut Latte, Reggae Sunset, and Central Park Pralines. The new fragrances are available as both Bars and Bricks as well as in several of the company’s on-the-go products including Travel Tins, Scent Circles and Scentsy Room Spray.

All products are available through Scentsy’s network of independent consultants. To locate the nearest consultant, visit the “Find a Consultant” page at www.scentsy.net.

About Scentsy

Scentsy, Inc. is a rapidly growing party plan company offering a variety of scented, wickless candles heated in decorative ceramic candle warmers. The simplicity and value of its flameless candle products provide a better alternative to burning wicked candles in the home and office. What began in 2004 in a 40-foot ocean container, on a small sheep farm, is now an international company, headquartered in Meridian, Idaho. Scentsy has more than 70,000 Independent Consultants running a home based business in the United States, Puerto Rico, Guam and Canada. Visit us at www.scentsy.net.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6415445&lang=en.