Dolby and Positivo Deliver Premium Audio on Personal Computers in Brazil

Dolby Technologies Add Immersing Surround Sound and Crisp, Powerful Audio to New Positivo Netbooks, Notebooks, and Desktops

SAN FRANCISCO--(BUSINESS WIRE)--Dolby Laboratories, Inc. (NYSE:DLB) today announced that Brazil’s leading personal computer manufacturer, Positivo Informática, features Dolby audio technologies in a variety of its new PCs.

“We are honored to be working with Positivo to deliver a premium audio experience to PC users in one of the world’s fastest growing economies”

“We are honored to be working with Positivo to deliver a premium audio experience to PC users in one of the world’s fastest growing economies,” said Mary Anderson, Director of Marketing, PC Segment, Dolby Laboratories. “With Dolby technologies enhancing new Positivo PCs, people wanting an amazing PC entertainment experience will enjoy premium audio anywhere—at home, on a plane, or in a crowded coffee shop.”

Positivo Informática is the only Brazilian PC manufacturer to integrate Dolby audio technologies into its netbooks, notebooks and desktops. Dolby^® Home Theater^® transforms the Positivo Mini Fit nettop (desktop) into a digital entertainment center. Dolby Advanced Audio optimizes audio quality in the Positivo Premium, Premium Select, Aureum, and Platinum notebooks, and Dolby Headphone enables realistic 5.1 surround sound in the Positivo Mobo netbook.

“When we decided to incorporate premium audio technologies into our new PCs, we looked to Dolby not only because of the superior quality of the technologies it produces but also because it has a strong, recognizable brand in Brazil,” said Isar Mazer, Vice President, Products and Procurement, Positivo Informática. “Integrating Dolby technologies into the latest line of Positivo personal computers reinforces our commitment to delivering the best audio experience to all of our customers.”

Dolby recently commissioned novaQuant to conduct an international study of more than 3,600 active music listeners, ages 18–54, and found that 77 percent of Brazilian consumers are using their PCs to listen to music. The study also showed that an overwhelming 91 percent of Brazilians consider sound quality to be the most important purchase factor when shopping for music listening devices. Dolby’s premium PC audio technologies recreate the excitement of the original entertainment content—whether for movies, music, or games—and turn ordinary PC audio into a truly engaging cinema-style surround sound experience. With Dolby technologies, sound effects immerse users in the action and provide a level of audio clarity and detail that was previously unattainable from a PC.

The Dolby logo on new Positivo PCs indicates that consumers can immerse themselves in premium audio that transforms their PC entertainment experiences.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Dolby, Dolby Home Theater, and the double-D symbol are registered trademarks of Dolby Laboratories. S10/23258 DLB-G