Regions Financial to Help Customers Meet Personal Insurance Needs Through Bank Branches

Service available in Tennessee, Indiana, Illinois, Iowa and Virginia

BIRMINGHAM, Ala.--(BUSINESS WIRE)--In coming months, customers visiting any Regions Bank (NYSE: RF) branch will not only be able to find solutions for their banking needs but they will also have new options for their personal insurance needs.

“As we roll out our personal insurance offering, Regions Financial can help customers take care of more of their financial needs.”

Currently, Regions Financial provides solutions for personal lines of insurance to customers in select states in the company’s branch network – Tennessee, Indiana, Illinois, Iowa and Virginia. The service will come online for additional states in Regions’ footprint through a staggered, state-by-state rollout slated for completion by fall 2011.

“Regions Insurance is the third largest bank-owned insurance agency in the country, and partnering with the company’s bank branches just makes sense for Regions and our customers,” said Curren Coco, head of Regions Insurance. “As we roll out our personal insurance offering, Regions Financial can help customers take care of more of their financial needs.”

Earlier this year, Regions Insurance opened an Insurance Agent Call Center in Kokomo, Indiana. Personal lines insurance requests through Regions Bank branches are routed through the new call center. Personal lines of insurance available through bank branches include homeowners, renters, automobile, recreational vehicles, motorcycles, watercraft and a full range of specialty insurance products for personal insurance needs.

“Our non-commissioned, licensed agents in our center are there to find the right policy at the right price for each unique customer need,” Coco added.

About Regions Financial Corporation

Regions Financial Corporation, with $135 billion in assets, is a member of the S&P 100 Index and one of the nation’s largest full-service providers of consumer and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,800 banking offices and 2,200 ATMs. Its investment and securities brokerage trust and asset management division, Morgan Keegan & Company Inc., provides services from over 300 offices. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Regions Insurance

Regions Insurance Group, consisting of Regions Insurance, Inc. and Regions Insurance Services, Inc. is part of Regions Financial Corp. It is currently the 18^th largest insurance broker in the U.S. as ranked by Business Insurance. Regions Insurance provides risk management and insurance solutions for commercial businesses as well as individuals.