Hypercom Strengthens Global Sales

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Hypercom Corporation (NYSE: HYC) today announced that it is strengthening its sales leadership in The Americas to increase market share and develop new verticals in the US and Canada, aligning resources to enable double-digit growth in Latin America and enhancing support for global clients.

“We are taking market share and making good progress around the world. The last piece is to clearly reinforce our position in North America with senior leadership. We have introduced a new multilane product family, created a new sales team, and added a top notch managing director for North America”

“We are taking market share and making good progress around the world. The last piece is to clearly reinforce our position in North America with senior leadership. We have introduced a new multilane product family, created a new sales team, and added a top notch managing director for North America,” said Philippe Tartavull, Chief Executive Officer and President, Hypercom Corporation. “We have significant opportunity to take additional market share, and we intend to do just that with these high-caliber executives.”

Heidi Goff has been promoted to the newly created position of Senior Vice President, Global Strategic Accounts, effective immediately. Ms. Goff will be directly responsible for managing, coordinating, and supporting the Company’s global strategic account relationships. Ms. Goff reports to Mr. Tartavull. Ms. Goff joined Hypercom in February 2008 and had been serving as President and Managing Director, the Americas.

David S. Cronin has been appointed President and Managing Director, North America, effective September 7, 2010. Mr. Cronin will be directly responsible for directing and driving Hypercom’s sales, service and support activities throughout North America. Mr. Cronin will be based in Scottsdale and will report to Mr. Tartavull.

Mr. Cronin joins Hypercom from Borderlinx Europe, SA where he served as Senior Vice President of Business Development. He also held multiple executive positions during his 23 years with American Express, including Head of International New Product Development, Strategy and Governance; Vice President, Asia Marketing and Business Development, and Area General Manager, Thailand, Indonesia, Malaysia and the Philippines; and Country CEO and GM, American Express Hong Kong. Mr. Cronin also directed strategic acquisitions, investments and partnerships to grow American Express Small Business Operations, and managed more than $150 million of America Express product development and technology investments for the international consumer business. Mr. Cronin received a Master of Business Administration from the Kellogg School of Management at Northwestern University and a Bachelor of Science from the State University of New York in Albany, New York.

Clint Jones has been named to the newly created post of Acting President and Managing Director, Latin America pending the Company’s completion of a search for a similarly seasoned executive to fill this position. Mr. Jones reports to Mr. Tartavull. Mr. Jones has served with Hypercom for 14 years, most recently as Chief Operating Officer of the Americas. Mr. Jones steps into this position to lead Hypercom’s growth in South America, Mexico, the Caribbean and Central America (MCCA). Reporting directly to Mr. Jones will be Samia Bounaira, Managing Director of MCCA, and Reinaldo Assis, Managing Director, South America.

About Hypercom

Global payment technology leader Hypercom Corporation delivers a full suite of high security, end-to-end electronic payment products, software solutions and services. The Company's solutions address the high security electronic transaction needs of banks and other financial institutions, processors, large scale retailers, smaller merchants, quick service restaurants, and users in the transportation, petroleum, healthcare, prepaid, self-service and many other markets. Hypercom solutions enable businesses in more than 100 countries to securely expand their revenues and profits. Hypercom is a founding member of the Secure POS Vendor Alliance (SPVA) and is the second largest provider of electronic payment solutions and services in Western Europe and third largest provider globally.

This press release includes statements that may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the qualifications of the Company’s new Senior Vice President, Global Strategic Accounts, President and Managing Director, North America, and Acting President and Managing Director, Latin America; market acceptance of new products, product capability and performance, product competitiveness, product sales, revenues and profits and market share. These forward-looking statements are based on management's current expectations and beliefs and are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. In particular, factors that could cause actual results to differ materially from those in forward-looking statements include: the performance of newly appointed executives; industry, competitive and technological changes; the loss of, and failure to replace any significant customers; the composition, timing and size of orders from and shipments to major customers; inventory obsolescence; market acceptance of new products and services; compliance with industry standards, certifications and government regulations; the ability of security and encryption technology to protect terminals and applications from hacks and malware, protect the terminal management system from communicating with fraudulent terminals, comply with data origin authentication requirements, and ensure the secure transport of cryptographic keys; the performance of suppliers, contract manufacturers and subcontractors; risks associated with international operations and foreign currency fluctuations, the state of the U.S. and global economies in general and other risks detailed in our filings with the Securities and Exchange Commission, including the Company's most recent 10-K and subsequent 10-Qs and 8-Ks. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements. HYCP