NYTimes.com Adds ‘Log In With Facebook’ Feature

New Social Layer Allows Users to Personalize NYTimes.com Experience

NEW YORK--(BUSINESS WIRE)--The New York Times has added another social layer to NYTimes.com with its Log In With Facebook feature, which enables users to link their NYTimes.com and Facebook accounts to recommend and comment, and see the activity their friends choose to share on NYTimes.com.

“Log In With Facebook is the next step in our commitment to the social element of our business – further allowing our readers to share and connect around our content”

“Log In With Facebook is the next step in our commitment to the social element of our business – further allowing our readers to share and connect around our content,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “With this feature, we are delivering a more engaging, personalized experience on NYTimes.com, and our readers can expect more on this front in the coming months.”

Log In With Facebook is an opt-in feature. To view personalized content, users must connect their Facebook and NYTimes.com accounts, which will allow them to share articles from NYTimes.com with their Facebook friends on the site and on Facebook. For these users, the NYTimes.com home page and article pages will highlight the most popular Times content within Facebook and the user’s network of friends – including comments and recommendations. NYTimes.com users who choose not to connect their accounts will see an aggregate of the most popular Times content within Facebook.

As part of this integration, share tools will be enhanced to allow users to recommend and comment on Times news and features directly from NYTimes.com to Facebook.

For additional information about Log In With Facebook, read the FAQ (http://timespeople.nytimes.com/packages/html/timespeople/faq/social/).

NYTimes.com is the No. 1 newspaper-owned Web site and a top five current events and global news site according to Nielsen Online.

Facebook® is a registered trademark of Facebook Inc.

About The New York Times Company

The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com