Newman’s Own® All-Natural Virgin Lemonade Succeeds in Summer Heat; 29 Percent Sales Growth Fuels ‘Common Good’ Mission

WESTPORT, Conn.--(BUSINESS WIRE)--Newman’s Own® is experiencing a major sales growth surge in one of its classic, family recipe inspired products: Old-Fashioned Roadside Virgin Lemonade. According to IRI, sales of the lemonade grew by 29 percent this summer compared to summer 2009. The availability of Newman’s Own Lemonade continues to expand; it is now available in approximately 40 percent of the United States.* A new creation, Newman’s Own Pomegranate Lemonade, joins the Newman’s Own lemonade line-up in New England this month.

“Shameless Exploitation in Pursuit of the Common Good.”

“We are thrilled with the robust growth on our lemonade business. It’s as if many people are discovering it for the first time and finding comfort in a good old-fashioned glass of delicious all-natural lemonade,” according to Mike Havard, vice president of marketing at Newman’s Own, Inc.

Newman’s Own Pomegranate Lemonade marries the popular sweet taste of pomegranates with a tried-and-true lemonade recipe and delivers a refreshing and dependable product. Like the other Newman’s Own lemonades, pomegranate is all natural and contains no high fructose corn syrup and no artificial ingredients. Newman’s Own Pomegranate Lemonade provides 100 percent of the daily value of vitamin C and is an excellent source of vitamin E.

Newman’s Own has introduced six lemonade varieties in twenty years, including the original Virgin Lemonade, or ‘the golden nectar from a recipe handed down through seven generations of the Woodward family’ as it is also fondly referred to in company oral history. The other five include: Lightly Sweetened Virgin Lemonade; Pink Virgin Lemonade; Virgin Limeade; Virgin Lemon-Aided Iced Tea and now Virgin Pomegranate Lemonade. All retail for approximately $2.19 for a 64 fl. oz carton. Virgin Lemonade, Pink Virgin Lemonade and Virgin Lemon-Aided Iced Tea are also available as shelf-stable six-packs, 6.7 oz.

New crisp, clean, contemporary and inviting packaging rolls out on the entire Newman’s Own lemonade line simultaneously with the introduction of Newman’s Own Virgin Pomegranate Lemonade and now carries a “All Profits to Charity” statement, a reflection of the company’s mission, “Shameless Exploitation in Pursuit of the Common Good.”

*IRI (during the 12-week period ending July 11, versus the same period last year)

About Newman’s Own, Inc.

Newman’s Own ®, Inc. ─ founded by Paul Newman and his buddy A. E. Hotchner in 1982 ─ is a successful and growing premium food business. Newman’s Own offers more than 100 varieties of delicious all-natural food and beverage products, which include salad dressings, pasta sauces, salsa, popcorn, lemonade, and thin & crispy frozen pizza. Based in Westport, CT, the charitable mission of Newman’s Own®, Inc. was expressed by Paul in the Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $300 million has been given to thousands of charities since 1982.

Visit www.newmansown.com for the nearest retailer/s that carry Newman’s Own products and for recipe suggestions using Newman’s Own®, Inc. products.

Also, visit Newman’s Own on Facebook at www.facebook.com/newmansown

Learn more about our mission at www.newmansownfoundation.org.

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