Research and Markets: Skin Care in Taiwan - Forecasts to 2014 - Increased Threat From Chinese Brands Due To Free Trade Agreement

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8dfe52/skin_care_in_taiwa) has announced the addition of the "Skin Care in Taiwan" report to their offering.

The value share of health and beauty retailers increased in 2009 due to the opening of newly renovated shop spaces that are better segmented and offer additional perks such as special areas for consumers to comfortably try out products. In addition, the poor economic climate also resulted in an increase in consumer price sensitivity and a consequent rise in the value share of mass brands. Furthermore, health and beauty retailers offer a wide range of masstige and pharma brands which generated...

The Skin Care Products in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the markets major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Demand for premium cosmetics drives growth

Premium cosmetics demand was largely driven by retailers marketing activities and manufacturers strong advertisements. Young adults rapid credit expansion, encouraged by personal banking industries, is also one of the reasons behind rising expenditure on cosmetics and toiletries. A flood of information available through beauty magazines, newspapers and retailers brochures, TV programmes and celebrity beauty books also fuelled premium cosmetics development in Taiwan. Lastly, trade players in depilatories, men's razors and blades, deodorants, skin care and colour cosmetics had all confirmed product development into super-premium or value-added to sustain the interest of sophisticated consumers, as well as to maintain market share in Taiwan.

Key Topics Covered:

Executive Summary
Beauty and Personal Care Recovering From Economic Downturn
Celebrity Endorsements Help To Fuel Value Growth
Multinational Brands Continue To Dominate Sales
Retailers Expand and Refurbish in Order To Attract More Consumers
Mass Brands Projected To Drive Growth Over the Forecast Period
Key Trends and Developments
Consumers Still Conservative Despite Economic Recovery
Retailers Evolve To Target Consumers Within All Income Groups
Domestic Brands Benefit From Celebrity Lines and Endorsement
Increased Threat From Chinese Brands Due To Free Trade Agreement
Increasing Penetration of Multi-functional Products
Market Data

List of Tables:

Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Table 15 Sales of Skin Care by Subsector: Value 2004-2009
Table 16 Sales of Skin Care by Subsector: % Value Growth 2004-2009
Table 17 Skin Care Premium Vs Mass % Analysis 2004-2009
Table 18 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 19 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 20 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 21 Nourishers/Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 22 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
Table 23 Skin Care Company Shares 2005-2009
Table 24 Skin Care Brand Shares by GBN 2006-2009
Table 25 Facial Moisturisers Brand Shares by GBN 2006-2009
Table 26 Nourishers/Anti-agers Brand Shares by GBN 2006-2009
Table 27 Firming/Anti-cellulite Body Care Brand Shares by GBN 2006-2009
Table 28 General Purpose Body Care Brand Shares by GBN 2006-2009
Table 29 Skin Care Premium Brand Shares by GBN 2006-2009
Table 30 Forecast Sales of Skin Care by Subsector: Value 2009-2014