Research and Markets: Worldwide Ad Spending - Online Ad Spending Set to Reach $61.8 Billion Worldwide by the End of 2010

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/80673e/worldwide_ad_spend) has announced the addition of eMarketer's new report "Worldwide Ad Spending" to their offering.

The global economy took a severe hit in 2009, but the online advertising market proved resistant to the effects of the recession. Unlike spending on all other major media, online advertising spending increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad spending set to reach $61.8 billion worldwide in 2010.

By 2014 the report forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate, despite the slow, uneven and fragile global economic recovery. These rates will be unmatched by other media.

Key questions this report answers:

• What is the growth trajectory for online and total media ad spending around the world?
• What are the factors propelling the market?
• How do other forecasts stack up?

Key Topics Covered:

• Executive Summary
• Key Questions
• Online Ad Spending
• More Measurable
• More Effective
• More Time Spent
• By Region
• Total Media Ad Spending
• By Region
• Comparative Estimates
• Online
• Total Media

Sources/Contributors:

• Bernstein Research
• Carat Insight
• Collins Stewart LLC
• Credit Suisse
• Datran Media
• Econsultancy
• eMarketer
• ExactTarget
• Fleishman-Hillard
• GroupM
• Harris Interactive
• International Data Corporation (IDC)
• J.P. Morgan
• Jefferies & Company
• KPMG
• MAGNAGLOBAL
• Media Partners Asia
• Nielsen Global AdView
• Strategy Analytics
• Thomas Weisel Partners
• UBS
• World Advertising Research Center (WARC)
• ZenithOptimedia

For more information visit http://www.researchandmarkets.com/research/80673e/worldwide_ad_spend