NFL PLAYERS Partners with Coveroo to Bring Sports Fans Personalized Cell Phone Covers Featuring Top Professional Football Players

Partnership Enables Fans to Personalize Their Phones with More than 470 Designs of 158 Players

Coveroo carries cases and covers for over 200 phone models including iPhone 4, Blackberry and many others. Starting today, more than 470 high-quality images of more than 158 current and former NFL players are available. Starting at $19.95. (Photo: Business Wire)

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SAN FRANCISCO--()--National Football League Players, Incorporated (NFL PLAYERS) has partnered with Coveroo to bring fans, for the first time ever, the opportunity to demonstrate their dedication by showcasing their favorite National Football League (NFL) players on their cell phone covers and cases. Coveroo carries cases and covers for over 200 phone models including iPhone 4, Blackberry and many others. Starting today, more than 470 high-quality images of more than 158 current and former NFL players, including legendary All-Pro and four-time Super Bowl Champion Ronnie Lott, sensations such as Michael Crabtree, Peyton Manning, Mark Sanchez and rookies such as Ryan Mathews and Tim Tebow, are available at Coveroo.com.

Featuring players from every team, the latest designs include a mock jersey, including the player’s number and last name, famous photographs/silhouettes and the signatures of all 158 athletes. Prices start at $19.95.

“Football fans are the most passionate sports fans in America, and we are thrilled to give them the ability to express their enthusiasm for their favorite player, as well as to make a statement about their own individuality,” said Coveroo’s CEO and co-founder Karl Jacob. “While everyone has a mobile phone, Coveroo enables you to make yours truly unique.”

“The assortment of product and available player designs allows fans to accessorize cell phones in a more fashion-forward manner,” said Keith Gordon, President of NFL PLAYERS. “The depth of Coveroo’s product line also enables fans to show support for their favorite players regardless of the mobile device they use.”

PLAYER REACTIONS

Ronnie Lott, Four-Time Super Bowl Champion and Pro Football Hall of Famer

“Coveroos are great because they offer so many different options. I can easily change designs depending on which of my former teammates I am visiting! When I'm in the Bay-area, I go gold. When I'm in New York I go green. When I'm in Oakland I go black!”

Coveroo also has partnerships with Major League Baseball (MLB), the National Basketball Association (NBA) and the National Collegiate Athletic Association (NCAA), allowing sports fan to customize their phone with their favorite mascots, logos, players and uniforms.

HOW IT WORKS

To get a Coveroo case, customers select their phone type at Coveroo.com, then choose from more than 3,400 designs or send in their own design. Coveroo will customize the cover or case and ship it within 48 hours. Customers do not have to send their phone to Coveroo.

For iPhones and other devices without removable covers, Coveroo customizes high quality cases manufactured by reputable brands. For devices with removable covers such as Blackberry phones, Coveroo customizes and replaces the original backs or battery covers so the design becomes an interchangeable accessory and without adding bulk.

ABOUT NFL PLAYERS

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website is part of the part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

ABOUT COVEROO

Coveroo creates customized covers and cases for mobile phones and devices using its proprietary laser engraving technology and HighColor process that won’t fade, peel or rub off. Because of Coveroo’s dedication to quality, many organizations have awarded the company exclusive licensing deals. The company was founded in San Francisco in October 2008 by seasoned start-up veterans Karl Jacob, Ben Katz and Mark Halstead. Coveroo recently announced the closing of its Series B funding of $2.3 million through Rembrandt Venture Partners and Consor Capital LLC. Learn more at www.coveroo.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6408912&lang=en

Contacts

Allison & Partners For Coveroo
Alisha Moore, 415-277-4905

Release Summary

National Football League Players, Incorporated (NFL PLAYERS) has partnered with Coveroo to bring fans, for the first time ever, more than 470 Designs of 158 NFL Players for phone covers and cases.

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Contacts

Allison & Partners For Coveroo
Alisha Moore, 415-277-4905