OKI Printing Solutions Introduces New Retail SignDirector Solution to Help Retailers React Faster

MOUNT LAUREL, N.J.--(BUSINESS WIRE)--OKI Data Americas, which markets its products under the OKI Printing Solutions brand, introduces the SignDirector Solution, a web-based application that allows retailers to react quickly to the marketplace by printing signs on-demand at the store level. With this solution, retail headquarters have the ability to control in-store signage regionally and nationally, to manage brand consistency, pricing and promotions. Compatible with OKI’s digital color printers, the solution allows stores to easily print onsite with OKI’s driverless printing capabilities, reducing the need to outsource or print and ship signs because the right signs are immediately available from corporate.

“This solution is ideal for corporations that want to streamline processes and better manage in-store promotions across all locations to increase efficiency and time to market”

“This solution is ideal for corporations that want to streamline processes and better manage in-store promotions across all locations to increase efficiency and time to market,” said Terry Cruikshank, Sr. Manager, Industry Marketing at OKI Data Americas. “SignDirector gives headquarters full control over in-store signage and reduces outsourcing and eliminates wasted signs through electronic distribution. Additionally, the solution simplifies the printing process for store employees, therefore overall productivity increases.”

The SignDirector Solution from OKI Printing Solutions helps companies simplify in-store sign printing and become more cost-efficient. Through the use of unlimited defined merchandise departments and store groups, promotions can be localized and quickly updated to reflect product availability or other adjustments. Store personnel simply log into the company portal and select the signs needed by name or thumbnail and click print. With OKI’s driverless printing capabilities, the signs are printed correctly the first time and consistently across all stores. SignDirector eliminates the need to convert or manipulate documents in-store and simplifies sign printing.

By reducing print-errors, stores can better manage their printing costs and eliminate paper waste. Headquarters can also track which signs are printed through status reports, allowing companies to better manage and oversee merchandising activity and support.

The SignDirector Solution will be made available as a flat rate, full site license that supports all store locations through OKI Data America’s authorized partners. The solution includes one-year of maintenance and support. You can also learn more about OKI’s digital color LED printers at www.okidata.com, which come with an industry leading 5-year limited warranty on LED printhead and a 1-year limited On-Site warranty and optional coverage extensions.

OKI Printing Solutions provides live, toll-free technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America. For additional information on OKI Data America’s full line of professional series, color printers and MFPs call 1-800-654-3282 or visit www.okidata.com.

About OKI Data Americas, Inc.:

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor™ Series. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $4.7 billion multinational corporation according to its FY 2009 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR(r) certified products.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S., proColor and SignDirector, T.M, OKI Data Americas, Inc.,