GMI Announces Mobile Market Research Solutions in the US in Partnership with TXT4CRM

BELLEVUE, Wash.--(BUSINESS WIRE)--GMI (Global Market Insite, Inc.), a provider of technology-enabled solutions for global market research, is partnering with TXT4CRM, the mobile engagement company, to offer mobile market research solutions.

“When we combine these assets with GMI’s GlobalTestMarket Panel and the mobile engagement expertise from TXT4CRM, we are delivering mobile market research done right”

GMI announces GMI Mobile beta, with short SMS-based diary tracking, customer satisfaction, polling and purchase intent studies to augment traditional market research. Market researchers can choose to run traditional online studies and follow up with a subset of mobile subscribers. GMI Mobile also enables researchers to develop short standalone studies specifically designed for mobile phones when fast turnaround is required. With over 270 million mobile subscribers in the US and over 100 million projected to access the web on their mobile device by the end of 2010, GMI can extend the reach of market research to improve the quality and reliability of the information. Mobile respondents want their voice to be heard and they may prefer to use a cell phone to communicate their opinions. “From the initial conversation with our customers to the completion of a research project, we combine our technology and processes to make sure we provide access to the right people at the right time to deliver the right results,” said Mike Brochu, CEO at GMI.

GMI is combining its balancing and sampling technologies with TXT4CRM’s SMS/MMS platform & mobile engagement expertise to offer researchers statistically valid insights with comprehensive views from online and mobile studies. “Our enterprise-class platform offers interactive customer dialogs, notifications and polling to complement GMI’s market research technology and expertise,” said Carrie Chitsey, CEO of TXT4CRM.

GMI’s technology suite supports the delivery of a high-quality and representative on-line sample, plus the security of enhanced respondent source validation, fraud and location detection. “When we combine these assets with GMI’s GlobalTestMarket Panel and the mobile engagement expertise from TXT4CRM, we are delivering mobile market research done right,” said Brochu.

The initial launch of GMI Mobile is for the United States only, with plans to expand to other countries as the market develops.

About GMI

GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 with global headquarters in Bellevue, Washington, GMI has operations in America, Europe and Asia Pacific. For more information, please visit us online at www.gmi-mr.com or email us.

About TXT4CRM

TXT4CRM provides an enterprise-class mobile engagement software platform and professional consulting services to enable companies to rapidly deploy and analyze mobile marketing and business solutions. TXT4CRM works with leading brands, retailers, advertising agencies and other software providers, offering solutions that span the entire mobile marketing spectrum form SMS/MMS to mobile web and mobile application development. For more information about TXT4CRM, please visit www.txt4crm.com.