Research and Markets: Health and Wellness in Sweden

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/17abb2/health_and_wellnes) has announced the addition of the "Health and Wellness in Sweden" report to their offering.

In Sweden an increasing number of consumers are switching from low-fat products to high-fat products in order to lose weight. The trend was already noticeable a few years back, but the trend has accelerated since then. The trend has been spurred by diets such as the Atkins diet, and more recently by the LCHF diet, or the Low-Carb High-Fat diet.

The Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the markets major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

• Health and Wellness in Sweden
• Euromonitor International
• July 2010
• List of Contents and Tables
• Executive Summary
• Consumers Are Switching To High-fat Products in Order To Lose Weight
• Sales of Organic Food and Beverages Performing Well Despite the Recession
• Additives Avoided
• Common EU Regulations Affecting the Labelling of Fortified/functional Food
• Locally Produced A Rising Trend
• Key Trends and Developments
• Impact of the Economic Recession in Sweden
• From the Light Trend To the High-fat Trend
• Naturally Healthy Locally Produced Organic Food in Demand
• Increased Competition From Private Label
• Lighter Packaging Due To the Recession and Environmental Concerns
• Market Data
• Tables

For more information visit http://www.researchandmarkets.com/research/17abb2/health_and_wellnes

Source: Euromonitor International