The XBRL Factor and Beginner’s Guide to SEO for Press Releases to be Featured in FREE Business Wire Webinars This Fall

Compliance Specialists to Clear up Confusion, Answer Questions About XBRL

NEW YORK--(BUSINESS WIRE)--The weighty topic of eXtensible Business Reporting Language, commonly known as XBRL, will be tackled in a free webinar staged by Business Wire compliance specialists Gary Purnhagen and Ali Paksima.

“A Beginner’s Guide to Search Engine Optimization for Press Releases.”

The webinar will take place on September 21 and will cover the U.S. Securities and Exchange Commission (SEC) XBRL mandate, the basics of XBRL taxonomies and the mechanics of tagging. Questions will be addressed and those interested can submit queries in advance to [e-mail].

“There’s still much anxiety and confusion about XBRL,” says Purnhagen, Director of Compliance Services for Business Wire. “We hope to help those who need a little guidance find their way.”

The webinar is part of the free educational series launched by Business Wire in 2007, which has enlightened thousands of professional communicators and garnered two awards from the Society for New Communications Research. The webinar also coincides with Business Wire’s new IR Pros Poll, Which new media tools does your company utilize in its investor relations efforts?

The webinar schedule continues in October, with Joseph Miller and Alison MacDonald’s take on “A Beginner’s Guide to Search Engine Optimization for Press Releases.” Details and registration for both webinars follow.

Tuesday, September 21, 2010
eXtensible Business Reporting Language (XBRL) is Here
10 a.m. Pacific/ Noon Central / 1 p.m. Eastern
Registration: https://www1.gotomeeting.com/register/445433329

For those still confused about XBRL, this webinar is a must. We'll share lessons learned from the first filers and offer tips on what you should be doing now. If you are responsible for the financial reporting of your company or work in investor relations or communications for a public company, you will not want to miss this FREE webinar.

Your guides:

Gary Purnhagen, Director of Compliance Services, Business Wire
Ali Paksima, XBRL Accounting Manager, Business Wire

Thursday, October 21, 2010
Beginner's Guide to Search Engine Optimization for Press Releases
10 a.m. Pacific / Noon Central/ 1 p.m. Eastern
Registration: https://www1.gotomeeting.com/register/152536752

In this introductory webinar for those new to SEO we'll give a high level overview of why SEO matters to your press release efforts.

We'll tell you what you need to know to get started, show the long term benefits of optimized releases, walk you through an optimized press release and even show you a few tips and tools you can use along the way.

Join us for this practical session on maximizing your press releases' chances of being found, seen and shared online and get on the fast track to becoming a PRO (Press Release Optimizer)!

Joseph Miller, EON: Enhanced Online News Product Manager, San Antonio, and
Alison MacDonald, Business Wire Account Executive, Silicon Valley

To access Business Wire webinar archive, clink on the links below, or visit our archive.

Search Engine Optimization for Your Press Release
http://bizwire.pr/seo4urpr

Social Media and Public Companies: What to Do?
http://bizwire.pr/socmedpubcos

Press Releases and Twitter
http://bizwire.pr/twitter

Etiquette for the Digital Age
http://bizwire.pr/please2

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney, and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.