It’s Official! Popeyes® BONAFIDE® Chicken Beats KFC® Original Recipe® in National Taste Test

Popeyes Turns Times Square Orange in Celebration of Taste Test Victory

ATLANTA--(BUSINESS WIRE)--Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), today announced its Spicy and Mild Bonafide® bone-in fried chicken was the favorite in a national taste test against KFC® Original Recipe® fried chicken. Crowds converged in Times Square today to celebrate the news and turn Times Square Popeyes signature orange.

“At Popeyes, we are fortunate to have loyal customers who are as passionate about our brand and food as we are”

“Our guests show us and tell us everyday just how much they love our chicken, and we are thrilled with this taste test win,” said Cheryl Bachelder, president and CEO of Popeyes. “We are proud of our recipe-inspired menu and rich culinary heritage steeped in our Louisiana roots and appreciate taste test participants nationwide declaring what we’ve always known.”

Popeyes unveiled the taste test results during a celebration with fans in Times Square this afternoon. Popeyes invited fans to dress in the brand’s signature spicy orange to turn Times Square Orange and brought a little bit of New Orleans to the Big Apple, complete with beads, boas and noisemakers. Onlookers turned to the bright billboards above to find out that Popeyes Beat KFC.

“At Popeyes, we are fortunate to have loyal customers who are as passionate about our brand and food as we are,” said Bachelder. “We knew our guests would be enthusiastic about the news – because they’re part of the news. We are excited to involve our devoted fans in unveiling and celebrating this exciting win.”

For additional information, event photos, video, and to learn why people “Loves That Chicken from Popeyes®,” please visit www.PopeyesBeatKFC.com.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept. As of July 11, 2010 Popeyes had 1,945 restaurants in the United States, Guam, Puerto Rico, the Cayman Islands, and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

*In an independent national bone-in fried chicken taste test, consumers preferred the taste of Popeyes Spicy and Popeyes Mild over KFC Original Recipe. KFC and Original Recipe are registered trademarks of KFC Corporation.