Natrol Sports Nutrition Division -- Medical Research Institute and Prolab Nutrition, Inc. -- Participate in Boston UFC Fan Expo, Aug. 27-28, 2010, at Hynes Convention Center

MRI and Prolab to Feature MMA Fighters, Prize Raffles, and Product Samples at Boston UFC Fan Expo, in Partnership with FIGHT! Magazine

CHATSWORTH, Calif.--(BUSINESS WIRE)--Medical Research Institute (MRI), a premium sports nutrition brand, and Prolab Nutrition, Inc. (Prolab), a sports nutrition value brand, are partnering with FIGHT! Magazine to participate in the Boston UFC^® Fan Expo™. The Expo takes place Friday, August 27 – Saturday, August 28, 2010, at the John B. Hynes Convention Center in Boston. MRI and Prolab are two brands that comprise Natrol Sports Nutrition Division. Natrol, Inc. is a premier marketer, manufacturer, and distributor of nationally branded nutritional products.

“MRI and Prolab are also very pleased to be partnering with Fight! Magazine at this Expo since this publication and our brands share a similar audience.”

MRI and Prolab join more than 75 other exhibitors at this year’s Boston UFC Fan Expo, the premiere event where fans can experience, see, learn, and buy everything MMA. The MRI booth will be located at space #2209, and the Prolab booth will be at space #2211. MMA fighters will be signing autographs at both booths during various times each day of the Expo.

Gabriel Flores, Director, Sports Nutrition MRI/PROLAB says: “The MRI and Prolab brands look forward to interacting with consumers at the Boston UFC Fan Expo, in order to further our reputation of providing products with revolutionary ingredients designed to positively impact the body’s building potential.” ^† He continues, “MRI and Prolab are also very pleased to be partnering with Fight! Magazine at this Expo since this publication and our brands share a similar audience.”

At its booth, MRI will be raffling off five prize packages, worth $150 each, over the course of the two-day Expo. Also, MRI will be offering samples of its products, including MRI Black Powder^®, MRI Black Powder^® Shooters, MRI NO2 Charger™, and MRI NO2 RipCuts™. Prolab will be handing out samples of PROLAB^® Cardio Blast at its booth.

To find out more about the Boston UFC Fan Expo, or to purchase tickets to attend, interested persons can call [phone] toll-free, Monday through Friday, from 9:00 am – 5:00 pm EST. Those outside the U.S. can call [phone]. This Expo is open to the public and press, and more information is on the Expo Website at www.UFCfanExpo.com/en/August-2010/Home/.

About Medical Research Institute – Science. Innovation. Performance.

MRI is the leader in innovative sports nutrition products with a focus on combining science-based, unique active ingredients with highly efficient nutrient-delivery technologies exclusive to the MRI brand. Its signature product line includes NO2^®, CE2 Hi-Def^®, and Pro-NOS^®, along with other innovative solutions for power and endurance athletes such as Anabolic Switch^®, Black Powder^®, NO2 Charger™, and NO2 RipCuts™.^† MRI distributes products nationally through specialty retail stores GNC (General Nutrition Company) and The Vitamin Shoppe^®, other fine vitamin retailers, and online at bodybuilding.com and mri-performance.com. For more information, call 1.888.448.4246 or visit www.mri-performance.com.

About Prolab Nutrition, Inc. – Performance Simplified™

For more than 20 years, Prolab Nutrition, Inc. has been providing trusted, high-quality, high-performance sports nutrition products to professional bodybuilders, elite athletes, and fitness enthusiasts. PROLAB helped pioneer a sports-specific approach to athletes’ nutrition, with a comprehensive line of scientifically engineered formulas and single-ingredient products that allow athletes to customize their nutritional supplements program to: 1) meet specific training and physique goals; and, 2) support a healthy, active lifestyle. All PROLAB^® products feature innovative, specialized formulas designed to support training and nutrition goals at every level of an athlete’s regimen.^†

PROLAB is committed to consistently providing quality solutions and value for all sports nutrition needs. PROLAB is proud of its reputation as a premium-quality brand focused on delivering pure nutritional products that incorporate formulation expertise and high-quality ingredients, with raw materials that are purity-tested and hand-selected based on potency and quality. The PROLAB brand’s state-of-the-art manufacturing and testing procedures ensure regulatory compliance with Good Manufacturing Practices (GMP) and the brand’s own quality-control specifications.

PROLAB products are available throughout the U.S. and in many foreign countries, at fine independent health food stores, sports nutrition stores, and military bases worldwide, as well as from Prolab.com and other online retailers. Information on Prolab products is available by calling 1-800-PROLAB1 (1-800-776-5221) or by visiting www.Prolab.com.

About Natrol, Inc. – CONSUMER. TECHNOLOGY. NUTRITION.

Natrol, headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol^®, MRI, Prolab^®, Laci Le Beau^®, Promensil^®, Trinovin^®, NuHair^®, and Shen Min^®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary.

Consumer needs are central to Natrol’s focus. The company pledges to deliver nutritional products with uncompromised service, quality, and innovation through the best that science, nature, and technology can offer. For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

(Images / Interviews / Samples Available)

All trademarks and registered trademarks are the property of their respective owners.

^†These statements have not been evaluated by the Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.

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