BURNSVILLE, Minn. and AUSTIN, Texas--()--Northern Tool and Equipment®, a family business that takes pride in delivering tools to tackle tough challenges, announced today the launch of a customized mobile website for consumers through mobile commerce leader Digby. Northern Tool® now offers a great mobile web shopping experience that complements their e-Commerce desktop website, Catalogs, and more than 65 stores in 11 different states.
“Working with Digby as the mobile commerce leader ensures that we will deliver on this promise now and in the future.”
Powered by Digby’s Mobile Commerce Software Platform, Northern Tool and Equipment created the rich and easy-to-use mobile website to enhance the mobile shopping experience for its customers. The new mobile site will allow customers to easily research and purchase items when they visit www.northerntool.com on popular mobile devices including the iPhone/iTouch, BlackBerry and Android. Key features of the new mobile website include: rich product photographs, complete product descriptions, customer-submitted product reviews, shop by brand, shop by category, find a store, email and a complete site search.
“Going mobile is a critical step for us to continue creating value and convenience for our customers,” said Nathan Miller, Director of Internet Marketing of Northern Tool and Equipment. “Working with Digby as the mobile commerce leader ensures that we will deliver on this promise now and in the future.”
According to IDC, for the first time, more smartphones were shipped in 2009 than desktop PCs. As smartphones and other mobile devices have become more powerful, lower in cost, and feature rich, the trend for consumers going mobile and buying products and services on their mobile device continues to accelerate.
“Northern Tool and Equipment has taken a huge step in building lasting relationships with their customers by offering the industry’s best mobile customer engagement experience that showcases their products and services,” said Dave Sikora, President and CEO of Digby. “We look forward to working with them to ensure their mobile channel is a long-term, strategic success.”
About Northern Tool + Equipment
Based at our World Headquarters in Burnsville, Minnesota, USA, our professional staff provides in-depth knowledgeable and exceptional personal assistance to customers worldwide. We offer a wide selection of products from consumer goods to industrial and construction equipment to do-it-yourselfers, contractors and professional shops. For additional information, please visit www.northerntool.com
About Digby
Digby is the leading provider of mobile commerce and mobile customer engagement designed specifically for retailers, delivering rich and unique mobile experiences for today’s consumer – anytime, anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications designed for the iPhone/iTouch, iPad, Blackberry and Android that empowers retailers to optimize their mobile strategy, unifying the web, in-store and catalog channels. Using the Digby mobile commerce platform, retailers can easily enable mobile as a strategic channel, extending their brand to drive incremental revenues. Led by software and wireless industry veterans, the privately-held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com.
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