Veteran Sales Management Professional, Brian Barber, Appointed to Lead New Business Efforts for LeasePlan USA

ATLANTA--(BUSINESS WIRE)--LeasePlan USA is very proud to announce the promotion of 17-year industry veteran Brian Barber to the position of senior vice president, sales. After leading the organization to record highs in client satisfaction and loyalty results, Brian is now tasked with delivering new clients interested in a premium level of fleet service.

“During his career, Brian has achieved impressive results in both sales and client service management. He possesses a passion and respect for why clients are committed to working with LeasePlan and the value we deliver every day. I have no doubt he will successfully lead our first-class team of sales professionals in their efforts to show the industry how 'it’s easier to leaseplan',” said Jon J. Toups, chief sales and marketing officer.

In his four years as national vice president, client services, Barber led the successful implementation of a disciplined and rigorous approach around the client activation process, resulting in an overall client activation satisfaction rating of nearly 97 percent. He also managed the enhancement of LeasePlan’s closed-loop issue resolution software, ResponsePlan, used to facilitate capturing, tracking, trending and resolving of client requests, which has raised responsiveness rates to more than 85 percent.

Under his leadership, LeasePlan’s client satisfaction and retention rose to an all-time high. Client satisfaction scores have increased by 19 percent since 2007 and client retention has jumped to more than 98 percent. In addition, the client loyalty rate – based on overall satisfaction, likelihood to repurchase from LeasePlan, likelihood to recommend LeasePlan and competitive advantage – grew by 17 percent.

“Brian’s expertise has brought LeasePlan’s account management to a whole new level, so I felt it was the right time to share our approach to fleet management with companies not currently using LeasePlan. And with his 14 years of experience in sales management, he is well positioned to be a catalyst for sales success,” said Toups.

LeasePlan USA, a subsidiary of LeasePlan Corp. N.V., is a global leader in vehicle leasing and fleet management solutions. The company, which manages 1.3 million vehicles worldwide, offers clients customized plans for total fleet cost reduction through its technologically advanced products and dedication to customer service.