Apple to Open Retail Store in Pittsburgh, Pennsylvania on Saturday, August 28

--(BUSINESS WIRE)--Media Preview

What:
A preview of the new Apple® Retail Store at Ross Park Mall in Pittsburgh for accredited media

When:
Saturday, August 28, 2010 at 9:00 a.m. EDT

Where:
Apple Store® Ross Park
1000 Ross Park Mall Drive
Pittsburgh, PA 15237

Accredited journalists may confirm their attendance by calling [phone].

Grand Opening

The Apple Store Ross Park will open to the public on Saturday, August 28, 2010 at 10:00 a.m. EDT.

The Apple Store Ross Park is the best place to learn about all the latest products from Apple, including iPhone® 4 featuring FaceTime® which makes the dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone. Customers can experience Apple’s entire product line hands-on including the magical iPad™ that lets users browse the web, read and send email, enjoy and share photos, watch videos, listen to music, play games, read ebooks and much more. Visitors to the store can also try the updated iMac® line featuring Intel Core i3, Core i5 and Core i7 processors, and the incredibly popular iPod touch® with access to more than 225,000 apps offered on the revolutionary App Store℠.

Every Apple Retail Store offers a range of free services designed to help customers get the most out of their Apple products, including face-to-face support and advice at the Genius Bar, hands-on workshops and special programs for kids. Customers who buy a Mac® at the Apple Retail Store or Apple’s Online Store can also join the popular One to One program. For just $99, owners of a new Mac® get Personal Setup to customize their computer and transfer files from their old Mac or PC, plus a year of Personal Training sessions and Personal Project support on a wide range of topics, from getting started on a Mac to advancing their digital photography or moviemaking skills.

Additional information about Apple’s retail stores is available at www.apple.com/retail.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

NOTE TO EDITORS: For additional information visit Apple’s PR website (www.apple.com/pr), or call Apple’s Media Helpline at [phone].

© 2010 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Store, iPhone, FaceTime, iPad, MacBook, iPod touch and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.